Marketing Executive at Apacor Ltd | Wokingham, UK

Apacor Ltd

Marketing Executive

Wokingham, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own and optimize marketing content production and multichannel campaign execution with a data-informed, repeatable nurture engine that ties events to campaigns and sales.

Content & Creative Production: own visuals, AI-assisted workflows, and brand-consistent assets.
Lead Gen & Automation: build journeys, CRM workflows, and pipeline visibility across digital channels.
Digital Campaigns & Events: run targeted campaigns, manage web/social presence, and connect events to measurable outcomes.

Job Description

AI-powered content and creative production
Create high-quality marketing assets using Adobe Creative Suite, Canva and modern AI-assisted design tools.
Develop campaign visuals, brochures, product literature, banners, adverts, newsletters and social content that keep the Apacor brand consistent and current.
Use AI-generated imagery, video and creative workflows where appropriate to speed up production, test concepts and increase output without compromising quality or compliance.
Marketing automation and lead generation
Build practical marketing journeys that support lead generation, follow-up activity and outreach across digital channels.
Work with CRM and sales systems, including Salesforce administration, to improve data quality, campaign targeting and pipeline visibility.
Help create a more repeatable engine for nurturing prospects before and after campaigns, launches and exhibitions.
Digital campaigns, website and social media
Plan and run targeted campaigns across LinkedIn, Google, Meta and other relevant channels to increase awareness, engagement and qualified enquiry volume.

Plan and run targeted campaigns across LinkedIn, Google, Meta and other relevant channels to increase awareness, engagement and qualified enquiry volume.
Manage website content and optimisation across WordPress and Shopify, including SEO, content updates, performance tracking and user journey improvements.
Maintain an active social media presence around launches, partnerships, case studies, milestones and behind-the-scenes stories that strengthen brand credibility.

Track performance through Google Analytics and campaign data, translating results into clear recommendations for what to scale, refine or stop.
Produce concise reporting for senior leadership focused on reach, conversion, engagement, lead generation and ROI.
Use evidence, not instinct alone, to shape future content, spend allocation and campaign priorities.

Lead the planning and coordination of UK and international exhibitions, from booth preparation and materials to logistics and post-event follow-up.
Support Apacor’s presence at conferences and trade events with strong visual presentation, timely content and effective lead capture.
Turn events into measurable marketing moments by linking them to campaign activity, reporting and follow-on sales engagement.

Apacor Ltd

Apacor Limited is a global leader in diagnostic solutions, specialising in Parasitology, Microbiology & Environmental testing, delivering reliable, high-quality products to over 110 countries globally. Our growing portfolio supports professionals in healthcare, veterinary, and environmental sectors, contributing to the well-being of people, animals, and ecosystems globally.

Wokingham, England, GBR

34 employees (3 in marketing)

www.apacor.com