Responsibilities

• Support and Inspire: Provide expert marketing support and guidance to care homes, helping them develop effective, on-brand and cost-effective local marketing plans and materials.
• Deliver Innovative Campaigns: Plan and implement multi-channel marketing campaigns promoting Anchor care homes to both B2C and B2B audiences.
• Manage Marketing Materials: Oversee the production, ordering and stock management of printed and promotional materials, ensuring quality, accuracy and value for money.
• Analyse & Optimise: Monitor campaign performance through dashboards and reporting tools, ensuring activity delivers strong ROI, CPC performance and occupancy results.
• Creative Collaboration: Work closely with our internal design team, media agency and external suppliers to produce engaging advertising and marketing materials.
• Build Connections: Partner with Home Managers, District Managers and Community Partnership Managers to support local marketing activity and share best practice across the business.

Requirements

• Creative Thinker: You have a keen eye for design, excellent attention to detail and strong copywriting skills.
• Marketing Experience: You have experience working within a marketing team, including campaign delivery, media buying and print production. (Experience within the care sector is desirable).
• Relationship Builder: You can quickly build strong rapport and confidently influence stakeholders at all levels.
• Commercially Aware: You have experience managing budgets and evaluating campaign performance to identify opportunities for improvement.
• Organised Multi-tasker: You can manage multiple projects and deadlines while delivering high-quality work.
• Analytical Approach: You are confident working with data, reports and Excel to measure campaign effectiveness and support decision making.

Preferred

• Experience within the care sector is desirable.