Responsibilities

• Brand Strategy & Stewardship: Oversee the execution of and protection of Jacada's brand identity across all channels and touchpoints for the duration of the contract. Ensure all marketing output is consistent with the strategy already in place, evolving it where required with the Managing Director's input. Partner with the Sales and Operations Director to keep marketing activity aligned with commercial objectives and the client journey. Work closely with the Client Experience Director to ensure that USPs are aligned with on-the-ground delivery
• Content & Editorial: Act as final editorial oversight of the Jacada Explorer magazine, ensuring that goals are met and the timeline through commissioning, production, design, print and distribution is followed. This is a flagship brand asset and a visible responsibility of the role. Oversee Jacada's wider content output - website, blog, email, and social media - ensuring it is on-brand, high quality, and audience-relevant. Work closely with the Head of Brand & Content to maintain content momentum and quality throughout the contract period.
• Digital Marketing Oversight: Provide strategic oversight of Jacada's digital marketing activity through the Senior Digital Marketing Manager and their team. Own the Jacada website and its development, ensuring that performance is prioritised, the site is appropriately maintained, updated and evolved. Own brand-specific digital activity including social media strategy, website content, email marketing, and content-led SEO strategy, including AI optimisation. Liaise with the Group Digital Director on digital matters that sit at group level or involve cross-brand infrastructure - ensuring Jacada's voice and brand needs are represented effectively. Monitor digital performance, using data to inform decisions and keep activity on track.
• Performance Marketing: Oversee and be accountable for the optimisation of the performance marketing budget. The day-to-day management of paid channels sits within the shared Group function, however responsibility for direction and management of the overall strategy and budget sits within Jacada. Work closely with the Managing Director and Sales and Operations Director to ensure that lead generation aligns with internal capacity and priorities. Develop the diversification strategy alongside the Group performance marketing delivery team to ensure targets are met in a way aligned with the long-term vision of client acquisition and retention.