Responsibilities

• Growth engine: Build and run a demand generation engine across events, inbound, referrals, delivery-experience inbound, and ABM to feed the sales team with warm, qualified opportunities.
• External events leadership: Lead HIVED’s presence at external events and develop an own event program to build brand credibility, awareness and pipeline with both enterprise and SMB brands.
• Content-led inbound: Drive creative content formats, frequency and distribution to ensure content actively drives inbound interest.
• Referral program: Develop our referral program for enterprise and SMB audiences, delivering a consistent source of warm introductions.
• ABM programs: Develop and run account-based marketing campaigns targeting priority accounts in logistics, e-commerce and retail.
• Full-funnel ownership: Own the full funnel from awareness to sales-qualified pipeline and partner with sales on messaging, enablement materials and sequencing across calls, emails and LinkedIn.
• Collaboration with HIVEDmind: Work with tech and data teams to convert positive delivery experiences into inbound commercial interest.
• CRM & attribution: Collaborate with Revenue Operations to ensure lead tracking, scoring and attribution are configured to show marketing’s pipeline contribution.
• Brand positioning: Evolve HIVED’s brand as a tech-native, sustainable challenger that resonates with brands and consumers.
• Content strategy & channels: Own content across LinkedIn, Instagram, TikTok and the HIVED website with consistent voice and audience segmentation for B2B and consumer audiences.