Responsibilities

• Set and deliver Psycle’s overall marketing strategy in support of revenue, EBITDA, membership and studio occupancy objectives.
• Lead, develop and hold the Marketing team accountable across digital, CRM, brand, social, community and campaigns.
• Grow membership, improve retention and increase customer frequency and lifetime value.
• Improve conversion from registration to first purchase and first to second purchase.
• Establish clear reporting across customer acquisition cost, lifetime value, channel performance and marketing return on investment.
• Own the commercial performance and continuous development of Psycle’s new website and app.
• Set the strategy and targets for CRM, segmentation, automation and customer lifecycle activity.
• Oversee paid search, paid social, SEO and other acquisition channels.
• Manage marketing budgets, agencies and external partners against clear commercial outcomes.
• Protect and develop Psycle’s premium brand across every customer touchpoint.

Requirements

• Senior marketing leadership experience within a premium, multi-site consumer business.
• Strong experience of membership, subscription, loyalty or repeat-purchase models.
• A proven record of improving retention, frequency, conversion and customer value.
• Deep practical knowledge of CRM, customer segmentation, automation and lifecycle marketing.
• Experience leading website or app launches and continuously improving digital performance.
• Strong understanding of analytics, conversion funnels, SEO, paid media and attribution.
• Experience managing multidisciplinary teams and specialist agencies
• Commercial confidence, including budget ownership, forecasting and ROI analysis.
• Strong brand judgement and an understanding of how to protect a premium customer experience.
• The ability to move comfortably between strategy, data, leadership and hands-on execution.