Responsibilities

• Lead creation and implementation of multiple, often concurrent, integrated strategic marketing campaigns, activities and projects designed to drive progression, with a particular focus on driving people to become a candidate, succeed in their exams, and engage with their ISC2 community
• Collaborate with counterparts in wider marketing team to ensure best practice, sharing of insights and delivery of a positive experience for our audiences
• Manage multiple projects from start to finish, meeting deadlines
• Experience in copywriting, copy editing, content creation, digital media and other marketing practices
• Stay informed on developments in the marketing discipline and within our sphere of influence: new techniques, ideas, channels, strategies, etc.
• Understand and translate ISC2’s offerings into value-add propositions
• Participate and assist in the development and execution of GTM plans and strategies for new, current and updated products
• Report on effectiveness of marketing programs on an ongoing basis and develops actionable, data-driven insights to inform team to enhance and create effective marketing strategies
• Conduct market, audience and competitive research to identify new industry opportunities
• Work collaboratively with the team to meet ongoing business objectives

Requirements

• Bachelor’s Degree in Marketing, Advertising, Communications or related field preferred. Will consider candidates with a high school diploma and at least 8 years of experience in a related field.
• Minimum of 4 years’ experience managing and executing marketing campaigns for products, preferably professional development products.
• Marketing experience in one or more of the following: information security, information technology, training and certification programs/organizations or association membership.
• Experience working with AI tools or a demonstrated willingness to learn.
• Social media expertise using various platforms to include creating, influencing and increasing followings (LinkedIn, Twitter, FB, Instagram, AdWords, etc.)
• Proficient at creative, copy and video briefing
• Excellent PC skills including MS Office products (Word, Excel, Power Point, Outlook), internet and web applications/navigation
• Salesforce CRM and Marketing Cloud knowledge a plus
• Experience with PPC and ROAS a plus
• Demonstrated ability to market to a global audience.