Own the seasonal campaigns and the social/content engine across channels, ensuring brand alignment and measurable impact on acquisition, engagement, and retention.

• Plan and execute seasonal Spring/Summer and Autumn/Winter marketing campaigns.
• Coordinate marketing activities around key retail calendar events through integrated campaign series.
• Support the development of marketing strategies that drive customer acquisition, engagement, and retention.

• Create campaign concepts that align with business objectives and brand positioning.
• Identify opportunities to increase brand awareness through creative initiatives, partnerships, and collaborations.
• Create and oversee the weekly social media content plan across all channels.

• Create and manage photography, video, and graphic content for social media.
• Develop engaging social campaigns that promote products, services, and brand storytelling.
• Write scripts, film, and edit social media video content.

• Monitor content performance and make recommendations to improve engagement and reach.
• Ensure content remains aligned with the brand’s tone of voice and visual identity.
• Capture and create content during in-store events, brand activations, and external events where required.

• Plan, design, and deploy email marketing campaigns through Klaviyo.
• Develop campaign content that supports online sales and customer retention.
• Create seasonal and promotional email campaigns in line with the marketing calendar.

• Maintain high standards of quality control across all email communications.
• Design seasonal in-store POS materials and promotional print campaigns.
• Create digital web banners and marketing assets for ecommerce channels.

• Produce creative assets for paid social advertising and brand campaigns.
• Adapt campaign creative across multiple customer touchpoints while maintaining consistency across channels.