Marketing Copywriter at ustwo | London, UK | £40K/yr – £50K/yr

ustwo

Marketing Copywriter

London, UK (On-site)

£40K/yr – £50K/yrMid LevelContract

Posted 6 weeks ago

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Job Summary

Own the content engine for ustwo’s B2B audience across LinkedIn, ustwo.com, blogs, and case studies, driving a cohesive narrative that supports brand, pipeline, and thought leadership.

Content & Narrative Ownership: build and execute a LinkedIn content strategy, write 10+ monthly pieces, craft case studies, and produce homepage/services content that clearly articulates value.
Channel Execution & Experiments: collaborate with domain experts, test LI/IG ad formats, and coordinate across owned, paid, and earned touchpoints.
External storytelling & New Business: contribute to press and op-eds, ghostwrite for senior leaders, and assemble pitches and materials to win new work.

Job Description

Responsibilities

In partnership with Marketing leadership, conceive and implement a LinkedIn content strategy aligned with ustwo’s brand, marketing goals, narrative priorities, and commercial growth needs.
Collaborate with domain experts within the studio and marketing team to create engaging, value-driven content for a B2B audience.
Support tests on LI and IG, taking advantage of new ad products and strategies.
Writing and editing 10+ monthly pieces of content across campaigns, and ongoing marketing activity
Creating copy for social (LinkedIn, Instagram), blog content, and thought leadership
Developing both short-form and long-form content across owned, paid, and earned channels
Supporting the creation of compelling case studies that clearly articulate the value and impact of our work
Writing for ustwo.com, including high visibility environments such as the homepage and services pages
Contributing to press, op-eds, and external-facing narratives
Supporting new business efforts through pitch decks and supporting materials

Preferred

A strategic, ideas-led copywriter with experience across both brand and marketing - B2B SaaS experience a plus
Able to translate complex ideas into clear, accessible narratives for a B2B audience and understand the unique challenges of writing to persuade a very senior B2B audience, especially FTSE 500 budget owners

Benefits

Our full benefits package is available to all permanent and fixed term contract employment, please see further details here. We will also be able to share a benefits deck to showcase local benefits.

ustwo

ustwo is a global digital product studio launching products and services that make a meaningful impact on the world. Since our foundation in 2004, we’ve partnered with some of the world’s leading brands and have grown to establish studios in London, New York, Malmö, and Lisbon.We champion user-centric design and best-in-class technical practices, but we recognise that product is so much more than either of these in isolation. For us, the magic happens when these elements come together to form a product that is centred around real human needs. And when it comes to quality, we literally wrote the book on how to deliver Pixel Perfect Precision.Our cultural values are centred around enabling the ambitions of the best design and engineering talent in the industry, so that together we can make a difference to the world. We value collaboration, fun, craft, openness and authenticity, and we work as ‘one team’ with our clients.We're proud to be employee-owned and B Corp certified.

Founded in 2004

London, England, GBR

145 employees (45 in marketing)

ustwo.com