Responsibilities

• Create and publish marketing communications across email, social media, website and intranet channels to support firm-wide campaigns and maximise engagement
• Contribute to centrally managed, strategic marketing campaigns, including campaign research, delivery and KPI monitoring
• Support senior BD team members, Partners and lawyers to develop and deliver marketing plans and campaigns across different service lines that increase brand awareness and support client growth
• Work with the Digital Marketing Lead to monitor and improve email performance, using A/B testing, audience segmentation and best practice techniques
• Collaborate with content creators to ensure marketing output reflects key client trends, feeding back performance insights and identifying new campaign opportunities
• Support the creation and publication of high-quality marketing collateral, publications and client-facing materials
• Publish social media content to promote campaigns, insights and firm activity, ensuring maximum reach and engagement
• Support the events team with planning and delivery to achieve client engagement objectives
• Coordinate external suppliers, including managing photography requirements where needed

Requirements

• A marketing qualification such as CIM or Digital Marketing Institute or working towards one would be an advantage.
• Familiarity with the full marketing mix, and an understanding of how to create integrated campaigns to deliver stated objectives through the right choice of channel.
• Experience of delivering impactful marketing through a broad range of tactics including email, social media, thought leadership and other content, sponsorship, press and web.
• An understanding of marketing and CRM data and how to use it to evaluate campaigns and continuously improve marketing activity.
• Experience of creating and curating publications including newsletters, magazines and horizon scanners.
• Excellent communication skills and an ability to work effectively with a broad range of internal clients and suppliers.
• Strong copywriting and proofreading skills.
• Ability to work confidentially and on highly confidential matters; respecting and maintaining the confidentiality of all information relating to Walker Morris and clients' matters and maintaining a high standard of the Walker Morris brand.
• Experience using Google Analytics 4 (GA4) and other reporting tools to track, analyse and report on campaign, content and channel performance would be beneficial or simply enthusiasm to learn.

Benefits

• Salary reflective of your experience.
• Earn up to 10% of your salary with our annual bonus scheme.
• Minimum of 25 days annual leave plus Bank Holidays per year increasing to 31 days with length of service, with the opportunity to buy/sell up to 5 days holiday per year.
• Auto enrolled into the workplace pension scheme, and we'll contribute a minimum of 6% of your salary.
• 4x your annual salary in the event of a death in service.
• Hybrid and flexible working with 40-60% of your time spent in the office.