Responsibilities

• Create engaging and high-quality content for TikTok, Instagram, Facebook and other relevant platforms.
• Film and edit short-form video content that reflects the Munelle brand.
• Repurpose existing content into multiple formats to maximise reach and engagement.
• Create reels, stories, posts and promotional content on a consistent basis.
• Develop content that showcases classes, performances, student success stories and behind-the-scenes moments.
• Maintain a consistent visual identity across all social media channels.
• Schedule and publish content according to a structured content calendar.
• Work closely with the Director to develop and implement marketing campaigns that drive student enrolments.
• Contribute ideas and recommendations for growing the school
• Identify opportunities to improve brand awareness and community engagement.

Requirements

• Proven experience creating content for social media platforms.
• Strong video editing skills using tools such as CapCut, Premiere Pro, Final Cut Pro or similar.
• Excellent understanding of TikTok, Instagram and Facebook content trends.
• Ability to create engaging short-form video content.
• Strong copywriting and communication skills.
• Ability to work independently and manage multiple projects.
• Highly organised with excellent attention to detail.
• Creative mindset with a proactive approach to problem solving.
• Ability to analyse content performance and adapt strategy accordingly.

Preferred

• Experience filming content using a smartphone or camera.
• Experience within education, performing arts, fitness, children's activities or similar sectors.
• Email marketing experience.
• Graphic design skills.
• Knowledge of Meta Business Suite.
• Experience supporting paid advertising campaigns.
• Photography experience.