Marketing Compliance Lead at Pharmacy2U | Leeds, UK | £45K/yr – £55K/yr

Marketing Compliance Lead

Leeds, UK (Hybrid)

£45K/yr – £55K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and orchestrate marketing compliance in a regulated healthcare context with end to end governance from intake to audit and escalation, while balancing consent, privacy, and label rules across CRM and paid channels.

Channel governance and consent: PECR aligned, consent led direct marketing across CRM channels with evidence retention and suppression handling.
Risk framework and escalation: Tiered triage with service levels, decision rights and documented rationales for compliant outcomes.

Job Description

Responsibilities

Own and operate the end‑to‑end marketing compliance operating model, including campaign intake, risk triage, review, approval, documentation and audit trail
Design and maintain a risk‑tiered triage framework with clear service levels, decision rights, escalation routes, and documented rationales for compliance decisions
Embed PECR‑compliant, consent‑led direct marketing governance across CRM channels (email, SMS, push, in‑app), working closely with CRM and data teams to ensure appropriate consent logic, suppression, objection handling and evidence retention
Establish and maintain clear guardrails distinguishing service versus marketing communications, supported by decision trees, examples, and approved language
Apply UK GDPR controls to marketing targeting, segmentation and profiling, with particular focus on health inference, special category data risk, transparency obligations, and automated decision‑making considerations
Provide expert advice on CAP Code and ASA advertising compliance, including claims substantiation, responsible healthcare messaging, misleadingness risk and vulnerable audiences
Own sector‑specific healthcare advertising compliance, applying MHRA, Blue Guide and NHS‑related rules, with clear escalation and sign‑off for higher‑risk materials (e.g. medicines‑related or condition‑specific communications)
Ensure effective cross‑functional alignment between marketing, clinical governance and compliance teams so that clinical claims, safety messaging and risk statements are accurate, approved and consistently applied
Set and enforce compliance standards for agencies, affiliates and partners, including onboarding requirements, contractual guardrails, ongoing assurance and remediation of recurring issues
Drive training, monitoring and continuous improvement, delivering role‑based training, running audits and sampling, supporting complaints or escalations, and reporting on risks, trends, improvements and KPIs to senior stakeholders

Requirements

Hands‑on experience in marketing or advertising compliance, privacy‑in‑marketing, or a closely related regulatory‑facing role
Experience reviewing and enabling multi‑channel marketing campaigns, including CRM (email/SMS/push/in‑app), paid media/social, website content, and affiliates or partnerships
Practical knowledge of PECR as applied to electronic direct marketing, including consent, soft opt‑in, suppression and objection handling
Applied understanding of UK GDPR in marketing contexts, particularly lawfulness, fairness, transparency, data minimisation and purpose limitation
Experience managing profiling, targeting and segmentation risk, with a strong grasp of health inference and special category data considerations
Solid working knowledge of CAP Code / ASA advertising standards, especially claims substantiation and responsible healthcare messaging
Experience operating within regulated or high‑scrutiny sectors, ideally healthcare, pharmacy, financial services, insurance or similar environments
Track record of improving speed to market and reducing rework, through playbooks, templates, training and effective intake or approval models
Experience managing agencies, affiliates or third‑party vendors, including compliance onboarding, guardrails and ongoing assurance
Ability to translate complex regulatory requirements into clear, practical guidance that supports marketing teams while managing regulatory and reputational risk