Marketing and Communications Manager

Tattenhall, Cheshire West and Chester, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the creative marketing engine to drive visitor visits and engagement for a family attraction, balancing brand storytelling with local collaboration and data-driven decision making.

  • Campaigns & storytelling: design and deploy campaigns that showcase attractions, events, and seasonal experiences to families.
  • Visitor engagement: manage communications, feedback loops, and community partnerships to shape guest journeys.
  • Collaboration & storytelling ecosystem: partner with local organizations and creators to extend reach and impact.

Job Description

Responsibilities

  • Creating and delivering creative marketing campaigns to drive visits and engagement
  • Promoting attractions, events, food, experiences and seasonal activities
  • Managing social media content, digital marketing and website updates
  • Coordinating content shoots and bringing the brand to life through storytelling
  • Managing visitor communications, feedback and community engagement
  • Supporting event promotion and special experiences throughout the year
  • Monitoring campaign performance and visitor insights to shape future activity
  • Building relationships with collaborators, partners and the local community

Requirements

  • Permanent, 40 hour role across 5 days per week.
  • Flexibility is essential, especially during weekends and school holidays.
  • A creative storyteller with strong marketing and communication skills
  • A passion for visitor experiences, family attractions and creating memorable moments
  • Strong digital marketing and content creation experience
  • Organised, collaborative and able to juggle multiple projects
  • Commercially aware with a data-led mindset
  • Experience in visitor attractions, leisure, tourism, hospitality or family entertainment is a bonus

Preferred

  • Experience in visitor attractions, leisure, tourism, hospitality or family entertainment is a bonus

Benefits

  • fantastic benefits to make sure you’re well taken care of.
The Ice Cream Farm logo

The Ice Cream Farm

Tom and Margaret Fell moved to Drumlan Hall Farm with their sons, Graeme and Jonathan, in 1980. When Milk Quota restrictions were introduced a few years later, they looked for ways to add value to the excess milk their 300 dairy cows were producing.They began manufacturing real dairy ice cream, initially selling their product in a small onsite ice cream parlour.As word spread about the quality of the ice cream, local pubs, restaurants and hotels started requesting orders. Over the years, vacant farm buildings were adapted to increase and improve facilities and with growing numbers, The Ice Cream Farm tourist attraction was born.Since 2015, more than £5 million has been spent on a complete redevelopment. The site now holds the Guinness World Record for the largest ice cream shop in the world.It attracts around half a million visitors a year and these numbers make it the most visited attraction of its kind in the North West.Owner Jonathan Fell has long cited his Ice Cream Farm vision of “creating our own marketplace to sell our award-winning Cheshire Farm Ice Cream”. And it is this vision that was behind 2022's launch of The Ice Cream Drive In.Valuing unique family fun, The Ice Cream Farm wants to be renowned for the most extraordinary family-orientated experiences, attracting not just those who want to stay and play, but thanks to the new Ice Cream Drive In, those who want their founding experience – a scoop of award-winning dairy ice cream.

Founded in 1986
Tattenhall, England, GBR
77 employees (13 in marketing)

Traffic Signals

Monthly Visitors
61.4K
Traffic Source Mix
Search
58.7%
Direct
30.8%
Referral
6.6%
Social
3.1%
Paid
0.7%

Headcount Trend

Current headcount: ~77

Marketing Team

Marketing Team Size
2 (3% of company)