Marketing and Communications Manager

Bicester, Oxfordshire, UK (On-site)

£35K/yr – £40K/yrMid LevelPart time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Owns the core communications and marketing engine for a neurodiversity-focused school, balancing website, campaigns, family engagement, and alumni outreach to drive admissions and long term community involvement.

  • Website, content, and brand: maintain current site content and visuals, newsletters, blogs, prospectuses, and case studies.
  • Campaigns and engagement: support Prep and Senior School admissions campaigns and regular parent communications.
  • Stories and partnerships: capture pupil life and school stories, lead outreach with Amici Bruerni, and nurture feeder relationships.

Job Description

Responsibilities
  • Manage and update the school website, ensuring content is current, engaging and accurate; create written and visual content for newsletters, blogs, prospectuses, case studies and marketing materials;
  • manage the school’s social media channels, planning and publishing regular content aligned with the school’s values and admissions objectives.
  • Support the development and delivery of marketing campaigns for both Prep and Senior School admissions.
  • Maintain brand consistency across all communications and materials.
  • Capture and share stories that showcase pupil success, school life and specialist provision.
  • Coordinate regular communications with parents and carers, including weekly newsletters, updates and key announcements, while managing communication channels to support effective engagement with families; respond to queries, gather and monitor feedback, identify trends or recurring concerns, and escalate issues where appropriate.
  • Work collaboratively with school leadership and staff to ensure communications are timely, clear and supportive.
  • Develop communications and events that support smooth transition from Prep to Senior School for pupils and families.
  • Build positive relationships with families to encourage long-term engagement with the school community.
  • Take responsibility for alumni relations and support Amici Bruerni in fundraising and alumni partnership work.
Requirements
  • Experience in marketing, communications, admissions or stakeholder engagement.
  • Experience analysing data to inform decision-making.
  • Strong written communication and content creation skills.
  • Experience managing websites and social media platforms.
  • Excellent organisational skills with the ability to manage multiple projects simultaneously.
  • Confidence working with data and producing reports or insights.
  • Strong interpersonal and relationship-building skills.
  • Proficiency in Microsoft Office and digital communication tools.
Preferred
  • Experience within education, independent schools or SEND environments.
  • Understanding of neurodiversity and inclusive communication approaches.
  • Basic design skills using Canva, Adobe Creative Suite or similar platforms.
  • Knowledge of SEO and digital marketing analytics.
  • Experience working with CRM systems and admissions databases.
  • Experience organising events and stakeholder engagement activities.