Marketing Communications and Campaigns Manager

Erith, Bexley, UK (Unknown)

£35K/yr – £45K/yrMid LevelPermanent

Posted 1 month ago

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Job Summary

Own internal and corporate marketing content, events, and key account programs with a cross-functional spine across Sales, E-Business, and Divisions.

  • Content & Channels: set content strategy, write for multiple audiences, and optimize channel mix
  • Key Accounts & Campaigns: plan and run multi-channel campaigns aligned to segment and application focus
  • Events & Partnerships: own end-to-end events from planning to post-event learnings

Job Description

Responsibilities - Continuously improve our internal communication platforms (intranet and company internet), making them more efficient and user-friendly - Write and edit engaging content for a range of audiences, in close coordination with stakeholders - Identify the right content, channels, and target audiences — and prepare content for distribution - Introduce new technologies and tools that enhance how we communicate - Regularly analyse and evaluate channel effectiveness to keep improving - Develop, co-design, and execute marketing campaigns for large customers (Key Accounts) across all Divisions, aligned to divisional segments and application focuses - Contribute to the corporate marketing plan — from goal setting and concept creation to measures, synergies, and KPI follow-up - Collaborate closely with Divisions, E-Business, Sales (including KAM), and Media Design - Support the marketing management team on image campaigns, sponsorship engagements, and branding initiatives - Build and maintain our LinkedIn presence, creating content that resonates with key accounts and large customers - Plan and deliver events end-to-end with stakeholders — from "Save the Date" to the photo gallery - Define project plans, timelines, responsibilities, and KPIs to measure success - Coordinate internal promotion with the MD office and external promotion with DMMs, Sales, and the Trade Store team - Track budgets throughout the planning process and keep events on target - Monitor event trends (technology, sustainability, participant management) and bring innovative ideas to the table - Run post-event evaluations to capture learnings and improve future events Requirements - Proven experience in marketing communications, campaign management, or a similar role - Excellent copywriting and editing skills, with the ability to adapt tone for different audiences and channels - Experience planning and executing multi-channel campaigns, ideally in a B2B environment - Strong project management skills — comfortable juggling timelines, budgets, and multiple stakeholders - Confidence working cross-functionally with sales, divisional, and creative teams - A data-driven mindset: you measure what works, learn, and optimise - Experience with event planning and execution is a strong advantage - Familiarity with LinkedIn content creation and B2B social media marketing Benefits - 23 days holiday increasing to 28 days per annum with length of service - Auto enrollment Pension scheme - Health cash plan
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Würth

Suomalainen Würth Oy on perustettu vuonna 1975. Würth Oy:n liikevaihto vuonna 2020 oli 341 miljoonaa euroa ja henkilöstöä on yli 1300. Saksalainen emoyhtiö Adolf Würth GmbH on perustettu 1945. Kansainvälinen Würth-konserni toimii 85 maassa, sen liikevaihto vuonna 2020 oli 14,4 miljardia euroa ja henkilöstön määrä 79.000.Würthin tuotevalikoima käsittää yli 500.000 tuotetta ja siihen kuuluvat kiinnitystarvikkeet, työkalut, huoltotarvikkeet ja kemikaalit, hiomatarvikkeet, poranterät, kierretyövälineet, työsuojaimet sekä muut asennustarvikkeet.Würth Oy:n pääkonttori ja logistiikkakeskus sijaitsevat Riihimäellä. Koko maan kattavan Würth Center -verkoston ja myyntiedustajiemme sekä WürthShop verkkokaupan ansiosta olemme kaikkialla Suomessa lähellä asiakastamme.Maailmanlaajuisen Würth-konsernin vahvan taustan ansiosta voimme tarjota suomalaisille asiakkaillemme ainutlaatuista huolenpitoa.

Founded in 1975
Riihimäki, Kanta-Häme, FIN
1.1K employees (17 in marketing)

Traffic Signals

Monthly Visitors
136.5K
Traffic Source Mix
Search
66.6%
Direct
27.7%
Referral
2.7%
Social
1.4%
Paid
1.6%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
17 (2% of company)