Own local marketing impact for a specific area by delivering campaigns across channels, safeguarding brand identity, and driving local revenue through partnerships and events.

• Act as a key marketing partner to the General Manager for your area
• Plan and execute marketing campaigns tailored to your local market and audience across all channels including digital and social media, owned and paid and direct mail.
• Build strong relationships with local business groups, networks, and partners

Responsibilities

• Act as a key marketing partner to the General Manager for your area
• Support the delivery of local commercial objectives through targeted marketing activity
• Align marketing activity to business priorities and revenue opportunities
• Provide insight and feedback from your area to inform wider marketing direction
• Act as a gatekeeper for brand identity across the group, owning signage, point-of-sale materials, and the guest and visitor welcome experience.
• Plan and execute marketing campaigns tailored to your local market and audience across all channels including digital and social media, owned and paid and direct mail.
• Ensure campaigns are aligned with brand, messaging, and commercial priorities
• Identify opportunities to drive footfall, engagement, and revenue within your area
• Work at pace to deliver high-quality, effective marketing activity
• Build strong relationships with local business groups, networks, and partners
• Drive and develop PR activity to enhance brand awareness
• Identify and develop opportunities for collaboration, co-promotion, and local visibility
• Represent the business within the local community to enhance brand presence
• Identify, apply for, and secure local business grants, typically under £10,000, where these support agreed local marketing or commercial priorities.
• Work with relevant stakeholders to maximise funding opportunities
• Ensure successful utilisation and reporting of grant-funded activity
• Work with SLT on more substantial grant applications
• Support the planning and delivery of events within your area
• Drive attendance, engagement, and commercial return from events
• Ensure events are well-executed, on-brand, and aligned to business objectives
• Work collaboratively with the wider team to ensure continuity of marketing delivery

Requirements

• Experience in a marketing role with strong executional capability
• Experience across multiple channel execution, ideally including print, digital and website, social media and direct mail
• Commercial awareness and understanding of how marketing drives revenue
• Experience working with stakeholders across different functions or locations
• Ability to manage multiple projects and priorities in a fast-paced environment
• Strong communication and relationship-building skills
• Experience in event delivery and/or local marketing activity
• Awareness of local funding or grant opportunities (desirable)
• Key Traits: Proactive and self-starting
• Key Traits: Highly organised with strong attention to detail

Preferred

• Awareness of local funding or grant opportunities (desirable)

Benefits

• Bereavement leave
• Company pension
• Employee discount
• Enhanced maternity leave
• Enhanced paternity leave
• Life insurance
• On-site parking
• Sick pay