Marketing Automation Specialist

Epsom, Kingston upon Thames, UK (Hybrid)

Salary Not AvailableMid LevelContract

Posted 4 weeks ago

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Job Summary

Own channel planning and data-driven optimization of multi-channel customer communications, with focus on compliance, cross-functional delivery, and rapid insight for decision-making.

  • Channel orchestration: plan and deploy campaigns across digital channels using diverse technologies.
  • Performance and governance: monitor results for commercial impact, customer experience, and regulatory compliance.
  • Cross-functional delivery: maintain digital channels, align brand messaging, and coordinate collateral with internal teams and agencies.

Job Description

Responsibilities

  • Support the planning and deployment of customer communication campaigns through multiple digital channels and diverse technologies.
  • Monitor and assess the ongoing performance of customer communications against various criteria including commercial results, customer experience and regulatory compliance.
  • Develop, maintain and enhance digital communication channels such as personalised product videos to support the ongoing delivery of Customer Understanding within Consumer Duty.
  • Perform data analysis and deliver insight-driven reporting to support business decision-making.
  • Assist in the production of marketing collateral and promotional materials, as required by the business. This will require frequent liaison between several internal departments, external agencies and OneToyota entities
  • Ensure brand guidelines are up-to-date and consistent throughout TFSUK communications channels, ensuring regular content reviews and consistent messaging.
  • Support ad hoc projects arising from business objectives and regulatory compliance.

Requirements

  • Experience in a Marketing department, analysing campaign and customer data into actionable insights and stakeholder reports.
  • Advanced analytical experience, able to operate with a commercial perspective; appreciating the importance of using data and insights to drive action and deliver pro-active recommendations / opportunities.
  • Proficiencies in using Microsoft Office software, particularly Excel and PowerPoint.
  • Familiarity with working in an international environment with internal group companies (National and at European level).
  • Experience working within a regulated environment, with a good understanding of Financial Conduct Authority (FCA) regulation and financial products.
  • Ability to build strong working relationships, communicating and influencing stakeholders at all levels.
  • Working with integrity and respect for all stakeholders.
  • Customer-first mindset and approach.
  • Proactive and self-motivated with a desire for continuous learning, improvement and innovation.
  • Comfortable handling, analysing and presenting large data sets.

Preferred

  • Actively benchmarking against other TFS markets and external Financial Services providers with a view to identifying best practice / innovations.
  • Opportunities to participate in “Kaizen” (continuous improvement) and “TWOW” (Toyota Ways of Working) activities to improve workflows and processes.
  • Recommend new ideas and ways of working as business requirements and data capabilities evolve.

Benefits

  • Hybrid working pattern is 2 days in the office and 3 days from a location of your choice.
  • Access to attractive car schemes for you (& your family) for Toyota & Lexus cars
  • Excellent pension scheme (up to 6% employee contribution and 15% employer contribution).
  • Generous annual leave of 25 days which increases with service and holiday purchase option
  • Private Medical Healthcare (single, partner/spouse and dependent children) with Digital GP Service
  • Group Income Protection cover with Aviva including physical, mental, and financial wellbeing services
  • Employee Assistance Program
  • Eye tests
  • Onsite gym, Sports and Social Club, & flu jabs to keep you healthy
  • Wellbeing hour each month and many more initiatives throughout the year to encourage a healthy mind and body, and to raise awareness and celebrate diversity, equity and inclusion.

Marketing Team

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