Marketing Automation Specialist at Efekta Education | London, UK

Efekta Education

Marketing Automation Specialist

London, UK (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize multi-language customer journeys across email, WhatsApp, and push through marketing automation, focusing on end-to-end campaign execution, segmentation, and personalization in a single platform.

Campaign Execution: Build and refine journeys, segments, and automations to drive activation and lifecycle engagement.
Cross-Functional Collaboration: Align with business units, creative, and copy teams to design coherent multi-language experiences.
First-Response Troubleshooting: Serve as the go-to expert for Marketing Cloud issues and data extension support.

Job Description

Responsibilities

Working with business unit stakeholders and CRM team Plan, build and manage marketing automation workflows in our ESP platform for campaigns across email, WhatsApp and push notifications
Liaising with business units, creative and copy stakeholders to coordinate a well thought out user journey across our customer and student lifecycle, in multiple languages
Own campaign execution and customer journeys including segmentation, automation and personalisation in Marketing Cloud and act as first point of contact for troubleshooting and resolving issues
Look to continually enhance and improve our customer journeys
Provide support to other marketing cloud users on ad hoc email sends and data extensions

Requirements

2+ years experience in a marketing automation role, at least 1 year in Salesforce Marketing Cloud (including content builder, journey builder, automation studio)
Knowledge of SQL, and commitment to continue developing skills
HTML/CSS experience working with emails
Working knowledge of Salesforce, data infrastructure and sources
Proven experience building segmented audience
Basic knowledge of AMPScript, desired but not essential
Project management skills
Motivated to learn and grow within the role
Interest in technology
Great attention to detail
KPI focused
Good written and spoken English skills

Benefits

Office gym & yoga studio
Cycle scheme
Private Medical Insurance
Private pension scheme managed by Aviva
Loan for annual travel passes
Employee Assistance Programme

Efekta Education

Efekta Education Group is an innovative AI Tech company focused on improving educational outcomes at scale - helping students learn English faster and go further by making personal teaching and learning affordable and accessible in public and private school systems, universities and global companies.We supercharge both teachers and students with our AI-powered curriculum, AI Personal Teaching Assistant for Students, and Classroom AI tools for Teachers. Our technology is based on data and experience from the world’s largest online English school and 60 years of leadership in the field of immersive education.To date, Efekta’s technology has taught over 24 million people and is currently used by more than four million active students, 25,000 teachers, 3,000 corporate clients, and several governments worldwide. Efekta is an EF (Education First) company. EF is the world’s largest private education company. Efekta – Powering the next generation of education.

Founded in 2023

www.efekta.com