Responsibilities

• Marketing Automation & Journey Build (Primary Responsibility) — Work with key stakeholders both within marketing, and tech/project teams to deliver the CRM objectives.
• Marketing Automation & Journey Build (Primary Responsibility) — Build, test, and integrate multichannel automated journeys in SFMC Journey Builder across acquisition, onboarding, engagement, retention, save, and win‑back.
• Marketing Automation & Journey Build (Primary Responsibility) — Develop and implement personalisation, predictive scoring, and automation to improve relevance and performance.
• Marketing Automation & Journey Build (Primary Responsibility) — Work with the tech teams to create and maintain Data Extensions, segmentation logic, entry criteria, decision splits, and exit rules.
• Marketing Automation & Journey Build (Primary Responsibility) — Ensure journeys incorporate web/app behaviour, customer service triggers, product triggers, and real‑time events — not just email.
• Marketing Automation & Journey Build (Primary Responsibility) — Maintain and evolve templates, dynamic content, and personalisation rules.
• Marketing Automation & Journey Build (Primary Responsibility) — Uphold high standards of QA, testing, and data governance.
• Email Planning, Build & Delivery — Deliver the day‑to‑day email plan, ensuring all communications are built, tested, and deployed accurately and on time in conjunction with the CRM Exec.
• Email Planning, Build & Delivery — Create emails in Salesforce Marketing Cloud using templates, dynamic content, and personalisation rules in conjunction with the CRM.
• Email Planning, Build & Delivery — Build and execute segmentation for campaigns and automated sends, ensuring the right customers receive the right message at the right moment.

Requirements

• Proven experience of automated journeys in Salesforce Marketing Cloud.
• Strong understanding of HTML and CSS
• Strong understanding of lifecycle marketing, retention, and customer behaviour.
• Experience with segmentation, data extensions, dynamic content, and personalisation.
• Experience using analytics tools.
• Understanding of GDPR, consent management, and data governance.
• Ability to work across multiple teams and influence without authority.

Preferred

• Experience in the energy sector or another regulated industry.
• Experience with AMPscript, SQL, or advanced personalisation.
• Experience with app messaging, push notifications, or in‑product messaging.
• Experience supporting top‑of‑funnel conversion journeys

Benefits

• Healthcare plan, life assurance and generous pension contribution
• Volunteering Day
• Hybrid Working
• Various company discounts (including shops, gyms, days out and events)
• Holiday of 25 days (plus bank holidays) & ability to buy/sell days
• Cycle to work scheme, car-pooling and onsite parking available