Marketing Automation Manager

Stroud, Gloucestershire, UK (Hybrid)

Salary Not AvailableSenior LevelPermanent

Posted 7 weeks ago

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Job Summary

Own CRM automation and journey programming in Salesforce Marketing Cloud, guiding cross‑functional teams to design multichannel acquisition, onboarding, engagement, and win‑back flows with smart personalization and governance.

  • Marketing Automation & Journey Build: Own end‑to‑end journeys with data extensions, segmentation logic, and real‑time events across channels.
  • Email Planning & Delivery: Build and deploy emails with templates, dynamic content, segmentation, QA, and deliverability best practices.
  • Lifecycle Growth & Retention: Shape lifecycle priorities, surface moments that matter, and push retention and CLV improvements with proactive ideas.

Job Description

Responsibilities
  • Marketing Automation & Journey Build: Own end-to-end CRM journeys in SFMC Journey Builder across acquisition, onboarding, engagement, retention, save, and win‑back with data‑driven personalization and governance.
  • Email Planning & Delivery: Manage day‑to‑day email plan, build/test/deploy in SFMC with segmentation, templates, dynamic content, and deliverability best practices.
  • Lifecycle Growth & Retention: Contribute to lifecycle strategy, identify churn/CLV opportunities, and push ideas for new journeys while coordinating with cross‑functional teams.
Requirements
  • Proven experience of automated journeys in Salesforce Marketing Cloud.
  • Strong understanding of HTML and CSS
  • Strong understanding of lifecycle marketing, retention, and customer behaviour.
  • Experience with segmentation, data extensions, dynamic content, and personalisation.
  • Experience using analytics tools.
  • Understanding of GDPR, consent management, and data governance.
  • Ability to work across multiple teams and influence without authority.
Preferred
  • Experience in the energy sector or another regulated industry.
  • Experience with AMPscript, SQL, or advanced personalisation.
  • Experience with app messaging, push notifications, or in‑product messaging.
  • Experience supporting top‑of‑funnel conversion journeys
Benefits
  • Healthcare plan, life assurance and generous pension contribution
  • Volunteering Day
  • Hybrid Working
  • Various company discounts (including shops, gyms, days out and events)
  • Holiday of 25 days (plus bank holidays) & ability to buy/sell days
ecotricity logo

ecotricity

4.0 Glassdoor

We're Ecotricity, the world's first green energy company!Our electricity is 100% green – made from the sun and the wind. In just over 30 years we’ve built 24 wind parks and 3 sun parks all over the country.Ecotricity is the only energy company in the world certified as vegan by both The Vegan Society and Viva!, the vegan charity. As you’d expect, vegan energy is produced without involving animals.We’re proud that we’re a Which? Eco Provider for energy. The Which? Eco Provider endorsement is given to energy suppliers who make the greatest positive impact in generating renewable electricity, building new sources of green energy and helping the transition away from fossil fuels.What makes Ecotricity different from other energy companies is that we take the money we make from our customers’ bills and use it to build new forms of green energy.We call it Bills into Mills and it means that by paying your bill every month you’re helping fight climate change. Every new windmill or sun park we build reduces Britain’s reliance on fossil fuels to generate electricity.

Founded in 1995
Stroud, England, GBR
623 employees (17 in marketing)
76% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
140.3K
Monthly Google Ads Budget
$2.9K
Traffic Source Mix
Search
40.2%
Direct
52.6%
Referral
5.6%
Social
0.6%
Paid
0.9%

Headcount Trend

Current headcount: ~622

Marketing Team

Marketing Team Size
17 (3% of company)

Funding

Total Funding
$43.7M
Last Raise
$43.7M
Series Unknown, 19 years ago

Funding History

  • Aug 2007
    Series Unknown • $43.7M

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