Responsibilities

• Develop and deliver customer acquisition, retention and loyalty communication strategies that support business growth and customer engagement.
• Build, manage and optimise automated customer journeys across email, SMS and direct mail, ensuring communications are timely, relevant and effective.
• Own testing programmes across customer communications, using data and insight to continuously improve campaign performance and customer outcomes.
• Produce reporting, dashboarding and campaign analysis to identify trends, measure success and inform future activity.
• Collaborate with IT, MI, Operations and external partners to support CRM developments, customer data initiatives and marketing technology enhancements.
• Support cross-functional projects and continuous improvement initiatives, helping to deliver strategic objectives and enhance the customer experience.

Requirements

• Proven experience in CRM, direct marketing or customer marketing, with a track record of improving customer engagement and conversion.
• Experience using marketing automation platforms such as Apteco FastStats, PeopleStage, Orbit, Dotdigital or similar.
• Strong analytical skills with the ability to turn data and insights into effective marketing activity.
• Good understanding of GDPR, PECR and customer-focused marketing practices.
• Excellent communication and stakeholder management skills.
• A proactive, organised approach with the ability to manage multiple priorities and work both independently and collaboratively.

Benefits

• 25 days annual leave which increases with service, plus bank holidays and an extra day off for your Birthday!
• Opportunity to buy/sell up to 5 days annual leave per calendar year
• Pension and Life Assurance scheme
• Access to 25% off insuring your pet with Agria. Friends and family are also entitled to a discount too
• We aim to support the health and wellbeing of all our colleagues so you’ll have access to a Health Cash Plan, mental health support and health and wellbeing platforms, including Headspace