Responsibilities

• Identify business opportunities and assist in growing the company's client base by developing relationships with new and existing customers.
• Work closely with senior management to understand current and future IT services and products and identify target markets and customer requirements.
• Conduct quantitative and qualitative market research to evaluate market trends, customer preferences, and competitor activities.
• Prepare market research proposals, project plans, and cost estimates for marketing initiatives.
• Gather, analyse, and interpret market research data and present findings and recommendations to senior management.
• Prepare reports and presentations outlining market opportunities, customer needs, and strategies for business growth.
• Develop and maintain professional relationships with existing clients, referral partners, and prospective business contacts.
• Liaise with advertising and marketing teams to communicate customer requirements and campaign objectives.
• Monitor and evaluate the effectiveness of advertising and promotional campaigns and provide recommendations for improvement.
• Assist senior management in reviewing pricing strategies, promotional activities, and advertising methods based on market research findings.

Requirements

• Degree or equivalent qualification in Marketing, Business Administration, Information Technology, or a related field.
• Knowledge of market research methodologies and marketing principles.
• Strong analytical, communication, and presentation skills.
• Ability to build and maintain professional relationships with clients and stakeholders.

Preferred

• Experience working within the IT, software, or technology sector is desirable.