Responsibilities

• Managing the company's data profiling tools to build lists, profile prospects, monitor customer/prospect events to feed specific campaigns and general sales activity.
• Updating databases (manually and via import tools) and using a customer relationship management (CRM) system.
• Researching industry-related topics and identifying gaps to suggest ideas for content, whilst maintaining our content plan.
• Ensure all-around brand consistency (style, fonts, imagery, and tone) in everything that you do.
• Utilising LinkedIn Sales Navigator for specific customer outreach as part of wider vertical industry campaigns
• Supporting the marketing manager in the execution of campaigns and creating key marketing collateral/content (e.g. blogs, digital newsletters, social media graphics, promotional graphics, YouTube videos).

Requirements

• Previous experience in a marketing or sales development role (1 year) would be a significant advantage to any applicant.
• Will have the ability to translate technical information into simple commercial language or writing that is easily understandable.
• Natural creativity with the ability to bring new ideas and enhance existing ones.
• Excellent organisation, communication, and time management skills.
• A team player, keen to collaborate and build strong relationships with the marketing and wider teams at PKF Smith Cooper Systems.
• A self-starter with a high level of initiative and the confidence to ask for support when required.

Preferred

• Working knowledge of data profiling tools such as Zoominfo, Artesian, Beauhurst, Cognism etc
• Working Knowledge of LinkedIn Sales Navigator.