Marketing Assistant

London, UK (Hybrid)

£26K/yr – £28K/yrIntern/New GradFull time

Posted 1 month ago

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Job Summary

Own event marketing from planning to on-site delivery, turning campaigns, social, and email into measurable lead and attendee outcomes.

  • Growth & ownership: lead trade marketing and integrated campaigns that hit event targets and revenue goals.
  • Channel & content: own TikTok/Instagram content, website updates, email programs, and on-site activation to move audiences.

Job Description

Responsibilities

  • Support the Marketing Manager in planning, executing, and delivering integrated marketing campaigns that achieve event objectives and commercial targets.
  • Maintain and update the event website, ensuring content remains accurate, relevant, and engaging.
  • Manage social media channels, creating content, monitoring performance, and reporting on audience growth and engagement.
  • Deliver exhibitor marketing commitments, ensuring all agreed promotional activities are executed effectively.
  • Collaborate with the sales team to develop and implement trade marketing campaigns that generate qualified leads and support revenue growth.
  • Create, deploy, and optimise email marketing campaigns, analysing performance metrics to drive continuous improvement.
  • Assist in evaluating campaign effectiveness through data analysis, reporting, and post-campaign reviews.
  • Provide timely and professional responses to visitor enquiries, ensuring a positive customer experience.
  • Support the production and distribution of promotional materials for exhibitors, sponsors, and partners.
  • Ensure all marketing administration is completed accurately, efficiently, and within deadlines.

Requirements

  • Native on TikTok and Instagram and keen to create and post engaging content
  • Proficiency in digital tools and marketing platforms such as Canva and MailChimp
  • Bachelor’s degree in Marketing, Business, or a related field is preferred, though not essential!
The National Wedding Show logo

The National Wedding Show

The National Wedding Show is the UK’s leading wedding show occurring twice a year in Birmingham and London, for the autumn and spring seasons.The show offers couples everything they need to make their big day a reality. We welcome an average of 40,000 visitors each year, and with over 30 years of experience in the industry, our team are the best in the market when it comes to delivering quality, premium wedding exhibitions. The National Wedding Show presents a valuable opportunity to facilitate brand engagement, increase brand awareness and drive a high volume of direct sales to an audience of couples actively planning their weddings. Next events: Autumn 2023:NEC Birmingham 22-24 September 2023ExCeL London 14-15 October 2023 Spring 2024:NEC Birmingham 1-3 March 2024ExCeL London 23-24 March 2024 Get in touch today for stand availabilities and general enquiries.

Traffic Signals

Monthly Visitors
53.6K
Monthly Google Ads Budget
$40
Traffic Source Mix
Search
44.3%
Direct
37.8%
Referral
2.7%
Social
0.6%
Paid
14.6%

Headcount Trend

Current headcount: ~5