Responsibilities

• Support the management team in delivering a clear marketing strategy.
• Deliver a programme of social media for Experience Oxfordshire partners and Experience Oxfordshire with strong engagement and increased followers across both B2B and B2C channel.
• Ensure the timely updating of partner and content pages on the Experience Oxfordshire Visitor, Partnership and Venues websites as directed.
• Maximise exposure including content creation such as, guides, infographics and blogs.
• Assist in delivering a content plan for the visitor and conference audiences.
• Assist in delivering the email marketing programme using Mailchimp to deliver the message to our visitors, partners and conference audiences alike.
• Respond to media enquiries appropriately as required.
• Assist in the delivery of digital marketing campaigns in line with brand and design guidelines and overall company policy.
• Monitor our Google PPC campaigns including ongoing optimisation and reporting as directed.
• Work with the wider team to promote and manage the company’s programme of events.

Requirements

• Educated to A Level or equivalent by experience.
• Professional marketing qualification.
• Minimum of two years experience in a marketing role.
• Experience of social media marketing that delivers tangible benefits: increased website traffic and customer engagement.
• Experience of planning and project managing website development including a good insight into user experience, search optimisation, and Google Analytics.
• Experience of using website content management systems.
• Experience in email marketing including using Mailchimp or an equivalent email platform; maintaining a healthy database; campaign analysis and refinement.
• Experience in PPC campaign management
• Experience of tourism and cultural marketing.
• A working knowledge of HTML.

Benefits

• Company Benefits: Generous holiday allowance of 25 days annual leave (inclusive of Christmas office closure) plus bank holidays, statutory employee pension scheme, access to company ‘Perks for Partners’ discounts across Oxfordshire providing significant savings, regular team social events, free parking on-site, funded eye examinations and VDU/Computer Glasses contribution.