Responsibilities

• Produce regular reporting and analysis across digital marketing channels, including website, email, social media and paid activity.
• Identify opportunities to improve digital performance through insight-led analysis and recommendations.
• Support the measurement and evaluation of marketing campaigns, helping to assess performance against objectives and business outcomes.
• Contribute to analysis of customer journeys, lead generation activity and conversion performance where appropriate.
• Support the development and maintenance of measurement frameworks, tracking approaches and reporting standards.
• Contribute to the development of a new reporting and insight function, helping establish best practice, reporting standards and performance measures.

Requirements

• Ability to interpret data and translate findings into practical recommendations and optimisation opportunities.
• Excel skills, including data manipulation, pivot tables and reporting.
• Understanding of digital measurement principles, including campaign tracking and performance measurement.
• Excellent communication and stakeholder management skills, with the confidence to present data and recommendations.
• Exposure to customer journey, conversion funnel or lead generation analysis is advantageous.
• Awareness of data governance, KPI frameworks and reporting best practice.

Preferred

• Exposure to customer journey, conversion funnel or lead generation analysis is advantageous.

Benefits

• 30 days holiday a year with the option to buy up to 2 additional days.
• Flexible working - balancing work and life is important so our flexible working opportunities are open to all, this can include part-time, job share and compressed hours.
• Pension – you are automatically enrolled into the QBE pension plan, which entitles you to receive employer contributions of 10% of your basic salary.
• To learn more about benefits of working with us, click Rewarding our people - QBE European Operations