Marketing Analytics Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own cross-channel marketing analytics with MMM driven insights that guide Paid Media budgeting, cross-channel planning, and ROI optimization for Earned and Owned channels.

  • Lead measurement frameworks and dashboards across Paid, Earned, and Owned channels, aligning with financial plans.
  • Partner with Data & Analytics to deploy tools and deliver actionable analytics for media planning.
  • Serve as the primary analytics contact for media agencies and research providers to drive consistent insights.

Job Description

Responsibilities

  • Lead data analysis to align Marketing strategy with financial plans and forecasts.
  • Oversee MMM data analytics to report on Paid Media efficiency and effectiveness, aiding budget and cross-channel planning.
  • Provide actionable insights from MMM analytics to the Paid Media team for budgeting and campaign planning.
  • Establish measurement and reporting frameworks for cross-channel Paid Media campaigns, integrating insights from Earned and Owned channels.
  • Collaborate with Digital & Technology's Data & Analytics team to set up relevant measurement tools and dashboards.
  • Manage research providers supporting Marketing analytics.
  • Act as the main contact for media agency analytics, representing Pandora's expertise.
  • Integrate digital platform performance data with Media Channel Specialists.
  • Drive innovation in media and marketing analytics for future growth.

Requirements

  • Strong experience in media/marketing analytics.
  • Strong knowledge of ROI measurement and reporting techniques.
  • Proficient in analytics tools (Adobe, PowerBI, Tableau, Data Studio) and coding languages.
  • Understanding of paid media ecosystem and planning/buying processes.
  • Knowledge of all marketing channels, including CRM and PR & Influencers.
  • Analytical mindset for simplifying complex data for decision-making.
  • Adaptable in a fast-paced, multi-project environment.
  • Team player who can explain complex analysis to non-experts.
  • Strong communication and stakeholder management skills.
  • Passion for data-driven marketing and customer behavior trends.

Benefits

  • Career Development & Growth: Be at the forefront of an inspiring journey with tailored development plans, mentorship, and regular reviews to ensure you’re on track to achieving your goals.
  • Competitive Salary & Regular Reviews: We make sure your efforts are rewarded fairly, with regular opportunities to review your progress and success.
  • Generous Bonus Scheme: Your hard work doesn’t go unnoticed, with opportunities to earn performance-related bonuses.
  • Hybrid Working Flexibility : Strike the perfect balance between collaboration and focus, with three office days and two work-from-home days between Monday and Thursday.
  • Early Finish Fridays: Start your weekends early by finishing work at 3 PM every Friday.
  • Private Healthcare: Your wellbeing is our priority, with access to private healthcare that keeps you covered.
  • Employee Discounts & Perks: Enjoy 55% off Pandora products and exclusive access to discounted brands, cinema tickets, gym memberships, holidays, and more.
  • Annual Leave & Flexibility: 25 days annual leave plus bank holidays, with the option to buy or sell leave, and your birthday off to celebrate YOU!
  • Wellness Hub & Support: Access to wellness resources and a dedicated Employee Assistance Programme offering free, confidential support 24/7.
  • Recognition & Celebrations: Your achievements are our success. With a recognition programme and regular celebrations, we ensure every success is shared and appreciated.
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Pandora

Pandora US is a retail company based out of 16 Kurfürstendamm, Berlin, Germany.

Berlin, Berlin, DEU

Traffic Signals

Monthly Visitors
21.1M
Monthly Google Ads Budget
$344.4K
Traffic Source Mix
Search
52.9%
Direct
41.4%
Referral
2.9%
Social
1.3%
Paid
1.3%

Marketing Team

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