Responsibilities

• Own and evolve the marketing data foundation across platforms including GA4, CRM systems, media platforms, and internal data environments, ensuring scalable, trusted, and commercially relevant data structures across the organisation
• Define and maintain tracking standards, measurement frameworks, and data governance processes to ensure consistency and trust in marketing data
• Collaborate closely with Marketing, Commercial, Product, and Data teams to improve data accessibility and support better decision-making
• Identify data gaps, tracking issues, and measurement inconsistencies, proactively driving solutions that improve data quality and reporting accuracy
• Build and optimise reporting structures and dashboards that enable stakeholders to monitor marketing effectiveness and commercial performance
• Translate complex data into clear, actionable outputs that help teams identify opportunities and optimise performance
• Support the development of scalable analytics capabilities that improve efficiency, effectiveness, and commercial outcomes across the organisation
• Drive continuous improvement in marketing analytics processes, tools, AI-enabled capabilities, and ways of working to improve efficiency, scalability, and confidence in marketing data
• Act as the subject matter expert on marketing database structures, ensuring scalable, efficient, and commercially relevant use of marketing data across reporting, analytics, and modelling initiatives
• Own and maintain marketing data models, definitions, and governance standards to ensure consistent, trusted, and commercially relevant use of marketing data across the organisation