Responsibilities

• You will be responsible for a portfolio of Online Video campaigns that span across the funnel from branding to retargeting.
• In doing so, you will be managing a multi million dollar advertising budget. Your goal is to grow our customer base and maximize customer lifetime value to drive long-term profit.
• You will leverage technology to enhance business goals; identify areas for improvement and drive implementation.
• Collaborate with Brand and Creative teams to own creative strategy for our channel. Design and A/B test new creative, landing experiences, and game-changing program initiatives.
• Collaborate with Ad Tech, Data Science, Marketing Measurement, Engineering, Storefront, and Business Intelligence to architect uniquely innovative and value-additive products that enhance business value and customer delight (e.g., internal ad serving platforms, new webpages, measurement stack).
• Work closely to manage relationships with relevant external advertising agencies/platform partners to effectively execute on our overarching marketing goals for the channel.
• You will leverage deep analytics to root out trends and develop data-driven solutions to complex business problems.
• Analyze and monitor campaign performance, identify trends, and make optimizations to drive ROI; react to deviations from plans quickly and strategically.

Requirements

• At least Bachelor degree in a quantitative field of study: math, sciences, economics, or business
• Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued.
• Experience with performance marketing and/or programmatic display/video platforms (DV360, TradeDesk, AdForm etc.) is a big plus.
• Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance
• Strong quantitative analytics with a technical lean - ability to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ / Python / R knowhow is preferred
• A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude.
• Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners.
• Excellent written and oral communication skills in English
• Interest in AI-related automation and a desire to explore how AI can solve complex marketing and business challenges.

Preferred

• Experience with performance marketing and/or programmatic display/video platforms (DV360, TradeDesk, AdForm etc.) is a big plus.
• Interest in AI-related automation and a desire to explore how AI can solve complex marketing and business challenges.