Marketing Analyst

London, UK (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the marketing analytics backbone, turning data into actionable ROI improvements and budget decisions across online and offline campaigns.

  • Own cross-channel insights by analyzing multiple data sources to drive action on campaign performance.
  • Define and track KPIs and ROI to inform budget allocation and campaign optimization.
  • Benchmark competitors and study customer behavior to guide strategy and improve results.

Job Description

Responsibilities

  • Conduct regular analysis and research of our marketing data to generate insights on how to improve campaign performance.
  • Support marketers by measuring performance (ROI) of online and offline campaigns helping to define improvements for budget allocation.
  • Reporting on marketing KPIs i.e., leads, conversion rates, website traffic and social media engagement to support digital advertising campaign optimisation
  • Conduct competitive research and analyse bench marking data.
  • Review customer behavior and trends to assist in understanding customer’s activity.
  • Analyse and interpret information from multiple data sources and business stakeholders to identify actionable insights.

Requirements

  • Education/Experience:
  • Educated to degree level in a numerate/marketing subject or have extensive experience in a relevant discipline.
  • +2 years’ experience in a similar role (Marketing Efficiency/Analytics)
  • Skilled in visualisation tools such as Tableau / Power BI
  • Good Level Of SQL
  • Previous Experience in iGaming
  • Specific Skills/Abilities:
  • Advanced Excel skills
  • Understanding of business financials, ROI & profitability
  • Passion for Analytics
  • Ability to present complex information in simple terms with clear recommendations based on data insight
  • Strong customer focus mentality
  • Ability to work in a fast-paced environment, adapt easily to changing situations and demonstrates flexibility in juggling priorities
  • Problem solver with a can-do attitude
  • Highly organized and result driven
  • Excellent written and verbal communication skills and always open to feedback

Benefits

  • A competitive remuneration package inc. a company bonus scheme!
  • Fantastic quarterly team events and weekly company events
  • A one-time bonus to help you set up a comfortable workstation at home (we’re truly Hybrid!)
  • On top of our Hybrid work arrangement, up to 40 days a year to work fully remote from anywhere
  • A €250 One-time Hybrid Allowance to help you set-up your home office.
  • Gym/Wellbeing Allowance
  • 33 days holidays, including bank holidays.
  • Bike2Work Scheme
  • Medical Cash Plan
ComeOn Group logo

ComeOn Group

4.6 Glassdoor

Founded in 2008, ComeOn Group is a leading global player in the rapidly growing iGaming market. Having launched its first online brand in 2010, ComeOn Group is running a wide range of exciting brands across multiple markets. Operating more than 20 brands on its proprietary platform providing a secure, innovative and entertainment-led player experience across casino and sports betting. ComeOn Group is an international employer within the iGaming industry and has over 500 talented employees across 7 main locations. So - what can you expect from ComeOn as a place of work? At ComeOn, we have adapted a Hybrid Work model which means that we offer our employees an option to pick their workstation for the day. Want to work from the office a few days a week and some days from home? That’s totally fine with us! ComeOn is known for their inviting and vibrant offices that offer creative areas for collaboration and desk set-ups designed for a Hybrid Work model. When you visit one of our offices you will always be welcomed by a friendly face that will take good care of you. It’s our curiosity that drives our innovative business forward and we work hard in a #runtogether spirit and we always make sure to top it up by #havingfun! The ComeOn MomentThat moment when right before the roulette ball stops, or during when the penalty shoots out in the world cup final, when time slows down, when every heartbeat can be felt, when you think, whisper or scream ComeOn, ComeOn, ComeOn! You don’t have to be a gambler to work at ComeOn Group, but you have to understand the power of having something at stake, with the potential to win or lose. We have all experienced this, if not with money on the table, maybe it was our hearts!

Founded in 2008
MLT
545 employees (63 in marketing)
93% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
9.5K
Traffic Source Mix
Search
33.3%
Direct
43.1%
Referral
11.9%
Social
5.2%
Paid
1.7%

Headcount Trend

Current headcount: ~545

Marketing Team

Marketing Team Size
40 (7% of company)

Recent News