Responsibilities - Own the social strategy approach across key accounts and new business, including audience insight, platform roles, content territories, creator approach, testing and measurement thinking - Translate cultural and platform insight into simple, actionable strategic direction for influencer content and creative campaigns - Define success by channel and funnel stage, aligning strategy to client objectives and KPIs - Lead development of social-first creative territories and formats, including series thinking, creator prompts, hooks and narrative structures - Ensure ideas are platform-native across TikTok, Reels, Shorts, YouTube and other relevant channels - Maintain high creative standards across influencer-led work, balancing brand needs with creator authenticity - Lead and deliver compelling pitch narratives that win confidence and drive decisions - Present clearly and persuasively to senior stakeholders, handling challenge and turning feedback into stronger work - Partner with account and production teams to ensure ideas are commercially viable and operationally sound - Lead and mentor the strategy team, building a collaborative, high-performance environment - Develop junior talent through coaching on social strategy, storytelling and presentation craft - Act as a thought leader through POVs, talks and internal training on social and creator trends