Responsibilities

• Develop and drive a data-driven marketing strategy aligned with global business objectives, tailored to regional needs
• Own the development and execution of localised marketing campaigns across all channels (digital, content, etc.) to drive brand awareness, lead generation, and pipeline growth.
• Develop and maintain relationships with Sales leadership across EMEA and APAC
• Collaborate closely with regional sales, client management, services and partner teams to understand market needs, develop effective marketing programs, and achieve shared goals
• Track, measure and report on the success of marketing campaigns and programs, and provide data-driven insights to optimise performance
• Stay abreast of industry trends and competitor activity in the EMEA and APAC wealth management technology spaces

Requirements

• Extensive experience in B2B financial services marketing, with a consistent track record of success in driving growth within the financial technology or wealth management industry
• Strong understanding of the EMEA and APAC marketing landscape having demonstrable experience establishing brands in the region
• Ability to translate marketing goals into measurable return on investment and contribute to the achievement of overall business objectives
• Deep expertise in digital marketing channels (SEO, SEM, content marketing, social media, etc.)
• Ability to collaborate with global teams
• Fluency in English, with additional European languages a plus

Preferred

• additional European languages a plus