Growth Infrastructure: Own SEM growth strategy across multiple regions with revenue and ROAS targets. Performance Excellence: Act as the in-house SEM SME, driving performance across Google Ads products including Search, Performance Max, Demand Gen, YouTube and AI-led bidding solutions. Test & Learn: Design and execute a structured test-and-learn roadmap, covering account structure, bidding, feeds, audience signals, formats and automation, with clear hypotheses and decision frameworks. Budget & Forecasting: Scale paid search investment against ambitious growth targets while maintaining efficiency and incrementality. Dynamic Allocation: Dynamically shift budgets based on performance, marginal returns, and incrementality insights. Measurement Leadership: Act as a measurement leader across performance marketing, with deep expertise in Google ads, GA4, MTA/MMM platforms across experimentation and incrementality testing. Tracking & Data: Ensure tracking, conversion measurement, and data integrations are best‑in‑class, working closely with Analytics, Martech and Engineering teams. Conversion & CRO: Diagnose conversion drop‑offs across the funnel and partner with eCommerce and CRO teams to drive continuous improvement. SEO & AEO Oversight: Own agency management and prioritisation for SEO and AEO initiatives, focusing on technical foundations, content optimisation and keyword growth. Paid Social Oversight: Oversee paid social performance (e.g. Meta, TikTok) from a strategic and measurement perspective, ensuring investment complements SEM and contributes incremental value. Requirements: Proven experience driving SEM performance at scale, with demonstrable success delivering strong revenue growth against ambitious targets. Requirements: Advanced and hands‑on knowledge of Google Ads, smart bidding, feeds, automation, Performance Max and experimentation frameworks. Requirements: Strong technical understanding of measurement, attribution, and incrementality, with the ability to influence investment decisions. Requirements: Experience managing large, multi‑market budgets. Requirements: Confident communicator, with the ability to articulate performance, trade‑offs and strategic recommendations to senior stakeholders. Requirements: Experience managing agencies and/or direct reports.