Marketing Analytics Manager
ClassPass
London, UK (Remote)
In-houseMid level3+ years exp.
5 days ago
Manager, Marketing and Data Science
London, UK (Unknown)
Salary Not AvailableManager
Posted 10 months ago
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Job Summary
Assist the measurement backbone for marketing impact, focusing on causal analysis, geo lift testing, MMM, and econometrics to inform tests and budget decisions.
- Measurement & Analytics: Tie activities to KPIs through causal analysis and econometric methods.
- Testing & Experimental Design: Design and run geo lift tests across regions to validate campaigns.
- Budget & Channel Optimization: Use MMM insights to guide cross-channel spend decisions.
Job Description
Responsibilities
- Support in conducting analysis, such as causal analysis,to measure the impact of marketing initiatives on sign ups and overall performance.
- Support in designing and executing tests, such as geo lift tests, to evaluate campaign effectiveness in specific geographic regions.
- Supporting in utilising media mix modelling to optimise budget allocation across various marketing channels.
- Supporting in applying econometric techniques to analyse the relationship between marketing activities and key performance indicators (KPIs).
Requirements
- Knowledge of measurement and data science concepts, such as: Causal analysis Geo lift tests Media Mix Modelling (MMM) Econometrics
- Experience in programming languages such as: R for statistical analysis and data visualisation Python for data manipulation and machine learning SQL for querying and managing relational databases
Publicis Groupe
3.8 Glassdoor
Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals. Website: www.publicisgroupe.com X: @PublicisGroupe Instagram: @publicisgroupe YouTube: http://www.youtube.com/publicisgroupe Facebook: http://www.facebook.com/publicisgroupe
Founded in 1926
Paris, Ile de France, FR
34K employees (11,817 in marketing)
75% recommend to a friend
84% CEO approval
Traffic Signals
Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%
Headcount Trend
Current headcount: ~40.2K
Marketing Team
Marketing Team Size
8,687 (22% of company)
Median Career Experience
15 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
103
People
HR / Recruitment
Marketing Leadership
Matthew Kline
Chief Marketing Officer - The Community & Fallon
At the company for 1 year 10 months
Nicole Souza (she/her)
Chief Marketing Officer, Publicis Groupe Creative
At the company for 2 years 5 months
Sean P.
SVP Marketing and Data Science
At the company for 9 months
Barbra Robin
Senior Vice President, Content Brand Partnerships (Apex Exchange)
At the company for 11 months
Funding
Total Funding
$1.4B
Last Raise
$1.4B
Post IPO Debt, 10 months ago
Funding History
- Jun 2025Post IPO Debt • $1.4B
