Responsibilities

• Translate employer brand strategy into clear, practical content and materials for use across the organisation, ensuring consistency of tone, messaging and storytelling.
• Provide input into templates and hiring materials (owned by Recruitment Marketing) to ensure alignment with employer brand standards.
• Partner with Internal Communications on alignment of employer brand content with internal messaging and priorities.
• Support External Communications with employer brand content where relevant to corporate storytelling.
• Manage and maintain the careers page, in collaboration with Global External Communications as owners of the PLC site and Recruitment Marketing as primary users, ensuring it is up to date, engaging and aligned with our employer brand narrative.
• Support development of careers site structure and user experience from a brand perspective.
• Maintain employer brand presence on platforms such as Glassdoor. Monitor feedback and inform strategic decision making.
• Coordinate with External Communications on content planning and timing where employer bran activity intersects with corporate campaigns.
• Ensure employer brand content reflects internal priorities and messaging in partnership with Internal Communications.
• Support tracking of employer brand metrics through channels (engagement, perception, content performance).

Requirements

• Experience in communications, brand or employer brand
• Strong writing and storytelling skills
• Good organisational skills and attention to detail
• Collaborative, with the ability to work with multiple stakehoders
• Practical, delivery-focused mindset