Manager, Email & SMS (12-month FTC) at kate spade new york | London, UK

kate spade new york

Manager, Email & SMS (12-month FTC)

London, UK (Hybrid)

Salary Not AvailableManager5+ years expFull time

Posted 2 months ago

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Job Summary

Own and evolve European email programs, aligning cross-functional partners and the calendar to drive revenue, engagement, and retention across both full-price and outlet audiences.

Email Programme Ownership: Plan, execute, and report on European email campaigns, segments, and automated journeys.

Job Description

Lead European email program planning, execution, and reporting across broadcasts, segmentation, and automated journeys.

Email Program Management: Own planning, execution, and reporting for all European email marketing programmes.
Strategy & Calendar: Devise and execute the email strategy aligned to business fiscal goals; collaborate to deliver a European calendar supporting product priorities and trading moments.
Cross-Brand Collaboration: Partner with Ecommerce Trade, Brand Marketing, and Buying to support full-price and outlet audiences.
Retention & Conversion: Work with the Senior Performance Marketing Manager to evolve retention and conversion-led programmes for repeat, high-value customers.
Briefing & Quality: Manage end-to-end email briefing and ensure best-practice content, copy, and design for local audiences.
Asset Briefs: Translate business needs into technical/creative briefs for copy, imagery, and layout.
Design & Templates: Work with in-house Designers to deliver campaigns within approved templates for engagement and conversion.
Builds & Deliverability: Brief email builds to HTML Developer and collaborate on template optimisation and deliverability.
Process Optimisation: Identify opportunities to optimise processes including use of AI.
Testing & Reporting: Drive structured A/B testing, own roadmaps, and share results with the wider business.

kate spade new york

since our launch in 1993 with six essential handbags, we’ve always stood for optimistic femininity. today we’re a global life and style house filled with handbags, of course. also clothes, shoes, jewelry, home décor, tech accessories and so many other things that you use every day. we value thoughtful details. we think a layer of polished ease looks (and feels) so chic. and to us, modern, sophisticated colors make a personal style statement all their own. it’s these founding principles that define our unique style. we like that our style is synonymous with joy. kate spade new york is part of the tapestry house of brands.

Founded in 1993

New York, New York, USA

4K employees (542 in marketing)

www.katespade.com