Responsibilities

• Own the planning, execution, and reporting for all European email marketing programmes, including full broadcast campaigns, segmented activity, and automated journeys (e.g. welcome series, category browse, cart abandonment)
• Devise and execute the email strategy aligned to overall business fiscal goals
• Work closely with Ecommerce Trade, Brand Marketing, and Buying teams to deliver a robust European email calendar that supports key product priorities, brand initiatives, and trading moments across both full-price and outlet audiences
• Partner with the Senior Performance Marketing Manager to define and evolve the ongoing email strategy, introducing new retention and conversion-led programmes to drive repeat, high-value customers
• Manage the end-to-end email briefing process and act as quality control for all European email communications, ensuring best practice in content, copy, and design for local audiences
• Translate business needs into technical and creative briefs, specifically for briefing in all asset needs (copy, imagery, and layout)
• Work in partnership with in-house Graphic Designers to ensure campaigns are delivered within approved templates and designed to drive strong engagement and conversion performance
• Brief email builds to the in-house HTML Email Developer and collaborate closely on template optimisation and best-practice development and deliverability
• Identify opportunities to optimise processes including use of AI
• Drive continual optimisation through structured A/B testing across copy, layouts, offers, targeting, and personalisation, leveraging platform capabilities within Cordial

Requirements

• Minimum of 5 years’ experience in email marketing within a global brand
• Experience working with a large ESP (Cordial preferred but not essential)
• Experience using Customer Data Platforms to support CRM communications and strategy
• Proficient in data visualisation and analytics tools, including Tableau and Google Analytics
• Advanced Excel skills
• Proven ability to work both independently and collaboratively in a fast‑paced environment
• Highly organised with strong attention to detail and excellent communication and presentation skills
• Strong analytical capability, with experience managing and optimising performance against multiple KPIs
• Proactive problem‑solver with a strong sense of ownership and initiative
• Ability to manage multiple priorities under tight deadlines, demonstrating speed and urgency

Preferred

• Experience with Cordial preferred but not essential
• Experience using AI to identify opportunities for process improvement

Benefits

• Hybrid working (3 days working from the office, 2 days remote)
• Option to finish early on a Friday (Flex Fridays)
• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
• Learning & Development opportunities
• Internal mobility & career progression
• Regular Social Events - Seasonal & Cultural
• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council
• 25 days holiday in addition to bank holidays
• Multi brand discount up to 50% off – Coach and Kate Spade
• Private Healthcare with health assessment (Bupa)