Responsibilities

• Feeding into creation of the strategic vision and plan for Haleon as a company and a brand
• Creating and executing integrated marketing and/ or communication campaigns that build the reputation of the business and the corporate brand
• Providing input into the design of templates that allow for consistent delivery of the Haleon brand globally and cross-functionally
• Working with the wider Global and Local Marketing teams to assess where the Haleon brand can connect initiatives to drive scale or further promote the company reputation
• Partnering with External and Internal Communications on the creation and ongoing evolution of the Haleon company messaging and assets.
• Acting as a “brand guardian”, engaging with stakeholders to ensure brand identity compliance and a consistent high degree of quality asset production.
• Supporting with the ongoing management, development, and implementation of the company’s global visual identity to ensure it remains fit for purpose, is representative of the business and can be used across all channels
• Implementing content testing and measurement approaches to ensure audience impact
• Inspiring the wider Marketing and Communications organisations around the opportunity presented by the Haleon brand.
• Tracking and monitoring of the Corporate Brand key metrics (Reputation, Mentions, Sentiment and LLM monitoring)

Requirements

• Experience in brand building and communications
• Proven experience of managing a matrix of agencies
• Brand and digital activation experience
• Proven project management capability of leading complex projects with successful outcomes, within a matrix organisation
• Proven strategic influencing skills
• Good organisational skills and attention to detail