Responsibilities

• Turning performance data and customer insight into sharp, actionable marketing recommendations
• Partnering with franchisees to guide where to invest, what to prioritise and how to improve results
• Influencing adoption of best practice, helping stores maximise return on their marketing activity
• Continuously reviewing performance, spotting trends and driving optimisation
• Contributing to toolkits, webinars and knowledge sharing that raise capability across the network
• This isn’t about executing campaigns, it’s about shaping them. You’ll act as a trusted advisor to franchisees, helping them understand their performance and where to focus to unlock growth.
• You’ll work at the intersection of data, marketing and commercial performance - translating insight into clear, actionable recommendations that deliver measurable results.
• What You’ll Be Doing
• This isn’t about executing campaigns, it’s about shaping them. You’ll act as a trusted advisor to franchisees, helping them understand their performance and where to focus to unlock growth.
• Turning performance data and customer insight into sharp, actionable marketing recommendations

Requirements

• A strong, insight-led mindset - comfortable using data to tell a clear story and drive action
• Confidence to influence, challenge and guide senior stakeholders and business owners
• Commercial instinct - you understand what drives performance and how marketing delivers results
• Experience in a franchise environment (or similar) is a big plus
• A collaborative, relationship-first approach - you build trust quickly and bring people with you
• Based in Milton Keynes or Manchester, hybrid working arrangement