Responsibilities

• Drive pipeline and revenue growth Design and execute global marketing programmes (digital, events, thought leadership) that generate qualified demand, build pipeline coverage, and accelerate deal progression across priority tiers. Ensure all activity is aligned to revenue targets, conversion KPIs, and commercial impact.
• Embed tiered, account-based marketing at scale Lead the implementation of tiered marketing strategies (L1/L2/L3), with differentiated investment, targeting, and activation models. Ensure Tier 1 activity is deeply account-specific, supporting large deal strategy, while Tier 2 and 3 deliver scalable pipeline generation.
• Own marketing contribution to pipeline performance Establish clear frameworks to track MQL SQL opportunity deal conversion, partnering closely with Sales and RevOps to optimise funnel performance, improve lead quality, and increase conversion rates.
• Lead a high-performance, commercially focused team Build and coach a team to deliver high-impact, outcome-driven campaigns with a relentless focus on ROI, efficiency, and measurable business impact (“impact over effort”). Line management responsibility of>4 with room for growth.
• Act as a core partner in a revenue-driven GTM model Work as part of a unified Sales–Marketing engine to launch and scale connected solutions, ensuring strong adoption, activation, and commercial return, particularly in large accounts and strategic growth segments.
• Shape and monetise Pearson’s thought leadership Develop and activate a commercially impactful innovation narrative, particularly in AI and learning, ensuring thought leadership directly supports pipeline generation, account engagement, and deal influence.

Requirements

• Proven experience in global B2B marketing with direct accountability for pipeline and revenue outcomes, ideally in education, technology, or enterprise sectors
• Demonstrated success in account-based marketing, demand generation, and large deal support, with evidence provided of the measurable impact on pipeline growth and conversion (need examples of leading this end to end)
• Strong track record of data-driven decision making, including KPI definition, performance tracking, and campaign optimization. Deep understanding of all types of data: macro-socio/economics/political factors, demand, leading indicators, brand, e-comm and campaign tracking and end to end measurement.
• Experience working in highly aligned Sales–Marketing-Partner environments, contributing to commercial strategy and execution. Need deep understanding of working with distributors and partner marketing teams directly.
• People leadership experience, with ability to build and scale high-performing, commercially focused teams, coach on data and commercials, excel in storytelling with numerical and other data sources.