Lead Content Strategist

Leeds, UK (Hybrid)

£50K/yr – £65K/yrSenior Level5+ years expPermanent

Posted 10 days ago

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Job Summary

Own content strategy and editorial leadership across planning, SEO, audience research, and performance analysis to drive content quality and engagement.

  • Content strategy ownership
  • Editorial leadership
  • SEO content development

Job Description

Responsibilities

  • Content Strategy Ownership: Develop and manage content strategies that align with company goals, audience needs, and brand objectives. Build frameworks that improve content quality, consistency, and performance.
  • Editorial Leadership: Guide writers, editors, and content contributors through planning, creation, review, and optimization processes. Maintain high editorial standards across all content.
  • SEO Content Development: Create strategies that improve organic visibility through keyword research, search optimization, content planning, and performance analysis.
  • Content Planning & Campaign Management: Develop editorial calendars, manage content projects, and coordinate delivery across multiple channels while maintaining deadlines and quality.
  • Audience Research: Use market research, customer insights, and performance data to understand audiences and create content that connects with their needs.
  • Performance Analysis: Monitor content results using analytics and reporting tools. Identify opportunities to improve engagement, reach, and conversion.
  • Cross-Functional Collaboration: Work closely with marketing, creative, and business teams to ensure content supports wider organizational goals.

Requirements

  • Experience: 5+ years of experience in content strategy, content marketing, editorial management, digital publishing, or a related field. Experience leading content projects or mentoring team members is preferred.
  • Content Expertise: Strong understanding of content planning, storytelling, SEO principles, audience engagement, and digital content best practices.
  • Writing & Editing Skills: Excellent written communication skills with the ability to create, review, and improve high-quality content across different formats.
  • Strategic Thinking: You can connect content decisions with business goals and understand how content influences brand awareness, engagement, and growth.
  • Analytics Knowledge: Experience using content performance insights, analytics tools, and data to make informed strategic recommendations.
  • Mindset: You are organized, curious, and detail-oriented. You know when content needs refinement and when it is ready to deliver impact. You balance creativity with measurable results.

Benefits

  • Flexitime
  • Health & wellbeing programme
  • Paid volunteer time
  • Work from home