Responsibilities

• Own day-to-day engagement across Instagram and TikTok replying to comments and DMs, engaging with our audience and the wider student community, spotting trends and conversations early.
• Support content creation and editing - turn raw footage into on-brand TikToks, Reels and YouTube Shorts with strong hooks, pacing, captions and trending audio (using tools like CapCut, Premiere Pro or similar).
• Plan and post Instagram and TikTok Stories daily including polls, Q&As, countdowns, behind-the-scenes and interactive formats that drive replies and keep our audience coming back.
• Stay on the pulse - monitor platform trends, audio, formats and competitor activity, and bring fresh ideas to the team.
• Track basic metrics (reach, engagement, views), apply the learnings to future content and share with the wider marketing team.
• Test, iterate and learn - try new formats, hooks - review what works, and feed those learnings back into the content cycle so our channels keep improving.

Requirements

• 2+ years' experience working in social media, content or marketing - whether in-house, agency, freelance or building your own channels.
• A genuine passion for social media- you understand what makes content perform and how channels differ.
• Confident filming and editing short-form video in tools like CapCut.
• Strong written English and an eye for a good hook.
• Creative, and quick to spot and act on social media trends.
• Strong communication skills, with excellent attention to detail.
• Organised and reliable - comfortable juggling multiple briefs, posts and deadlines.

Preferred

• Familiarity with the UK education / exam landscape (GCSE, A-Level, IGCSE, IB).
• Experience with Canva, scheduling tools, or social analytics.
• An understanding of how organic social supports wider marketing and growth goals.

Benefits

• Competitive annual salary of £28,000 - £30,000 depending on experience & skills (pro rated for length of contract)
• 36 days of annual leave, this includes the UK bank holidays but you can take them whenever suits you (pro rated for length of contract)
• Bonus scheme
• Life insurance
• £500 annual learning & development budget (pro-rated for the length of the contract).
• Enhanced maternity & paternity leave
• Company pension scheme, with the option to opt into the salary sacrifice scheme
• Cycle to work scheme
• Flexible working hours: We don’t expect (or want) you to spend every waking hour at work. Our general working hours are 9-6pm, however we have a company-wide principle around Core Hours, which is 10-4pm and you can work at times that suit you and your team
• Remote working: we’re UK based but you can work from your home or wherever you want. (Note - For this role we would expect you to be London based and available to come into the office for collaboration where necessary