Responsibilities

• developing + executing marketing initiatives across our franchise network, driving covers + sales in our international restaurants. you will play a critical role in delivering two menu refresh campaigns and additional marketing campaigns annually, from brief writing to execution
• campaign development & execution
• plan, develop, and deliver two menu refresh campaigns and all additional marketing campaigns per year
• write comprehensive campaign briefs and manage the end-to-end delivery, including creative development, execution, and post-campaign analysis
• support the development of new menu refreshes by providing insights and recommendations to ensure alignment with market trends and customer preferences
• franchise support & marketing material oversight
• review and approve marketing materials from franchise markets to ensure consistency with brand guidelines and messaging
• act as the primary point of contact for franchise partners on marketing matters, providing support and guidance as required
• website + social channel management
• oversee the wagamama international websites + social channels, ensuring they reflect the latest brand and product information

Requirements

• ideally experience in an international marketing role, ideally within the food and beverage or franchising sector
• strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously
• proficiency in digital marketing, website management, and working with third party platforms including Facebook and Instagram
• ability to devise marketing strategies and campaigns
• ability to inspire and energise key stakeholders in proposed marketing activity

Preferred

• ideally experience in an international marketing role, ideally within the food and beverage or franchising sector
• strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously
• proficiency in digital marketing, website management, and working with third party platforms including Facebook and Instagram
• ability to devise marketing strategies and campaigns
• ability to inspire and energise key stakeholders in proposed marketing activity

Benefits

• hybrid working (only 1x a week in london hq, the rest at home)
• come as you are culture, with modern offices, fresh fruit and soft drinks
• £200 monthly wagamama food allowance — enjoy all your favourite dishes on us!
• private healthcare cover
• 3% pension contribution
• 25 days holiday plus bank holidays
• + further discounts across retail, hospitality & leisure — perks that make life sweeter
• supporting you every step of the way! family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents