Interim / Fractional Marketing & Communications Lead

London, UK (Hybrid)

£60K/yr – £85K/yrSenior Level8+ years expPart time

Posted 2 months ago

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Job Summary

Own revenue focused B2B marketing strategy for a global climate finance practice, turning complex business models into targeted growth plans and aligning with senior leadership.

  • Commercial Strategy & Positioning: Translate complex models into a revenue-driving go-to-market plan.
  • Inbound Marketing & Discoverability: Lead SEO and content strategies to ensure strong inbound demand.
  • Thought Leadership & Brand Momentum: Orchestrate cross-functional campaigns with Consulting, Bid, and HR teams to build brand momentum.

Job Description

Responsibilities

  • Commercial strategy and positioning: Analyse and elevate our product offerings, market placement and commercial positioning. Translate complex business models into a highly targeted, revenue-focused marketing strategy.
  • Client experience and journey: Champion the customer experience, building on the work done to map out the client journey to ensure targeting is precise, highly relevant, and engaging for our specific client base.
  • Inbound marketing and discoverability: Guide the team to ensure our website and other digital assets drive inbound business. Implement robust SEO and discoverability strategies so that our business is easily found by prospective clients.
  • Thought leadership and brand momentum: Lead exceptional thought-leadership initiatives. Orchestrate and support multi-channel B2B strategic campaigns across the organisation - specifically from the Consulting, Bid and HR teams. Manage our brand reputation through high-quality strategic campaigns.
  • Business development alignment: Act as a core advocate for strategic marketing input in business development actively collaborating with the Managing director and Senior management team to complete the Marketing plans for 2026 / 2027.
  • Team leadership and execution: Guide, brief and mentor our internal Marketing & Communications team who will report to you directly, though you will not be directly responsible for the day-to-day tactical execution. Lead the weekly Marketing & Communications meetings, one-to-ones, and participate in the Senior management team weekly meetings and strategy sessions. Blend high-level strategic orchestration with hands-on execution such as new and existing strategic campaigns, driving brand momentum to ensure ideas are brought to life in a fast-paced global environment.

Requirements

  • Marketing & Communications leadership: At least 8 years of proven B2B marketing experience with 5 or more years in leadership or fractional CMO roles. Proven experience scaling high-performing teams in a multi-cultural, international environment.
  • Commercial strategy and positioning: Experience translating complex business models into strategy.
  • Industry knowledge: Understanding of the climate finance and sustainable development landscape, challenges and opportunities.
  • Cross-channel success: A track record of successfully leading, developing and overseeing complex cross-channel strategies in a multi-national context. Experience briefing and managing creative professionals and agencies.
  • Hands-on capability: Extensive hands-on skills in Product marketing, Growth marketing, Brand positioning, Messaging, SEO & Lead generation.
  • Exceptional communication: Excellent writing, literacy, and creative storytelling skills. You must be a confident communicator, presenter and collaborator, capable of producing and editing high-level thought-leadership
  • Data-driven: Strong project management skills, paired with rigorous KPI setting, data reporting to measure commercial RoI.
  • Fluent English is essential. Fluency and experience working in one or more additional languages, including French, Spanish, Portuguese, Russian, or Arabic, would be an advange.
  • Ideally experience with HubSpot

Preferred

  • Fluency and experience working in one or more additional languages, including French, Spanish, Portuguese, Russian, or Arabic, would be an advantage.

Benefits

  • Additional leave
  • Flexitime
  • Profit sharing
  • Wellness programme
  • Work from home