Responsibilities

• Develop and maintain key marketing metrics to assess and boost campaign efficiency.
• Deliver intuitive PowerBI dashboards and reports that make performance data accessible and actionable for decision makers.
• Uncover trends in campaign and audience data to inform product positioning and optimise marketing strategy.
• Generate actionable insights that inform marketing strategy, product positioning, and campaign optimisation.
• Translate sophisticated data into clear narratives that influence decision-making across non-technical teams.
• Empower marketing teams in using analytics tools and interpreting insights.
• Provide analytical support for evolving reporting needs, including campaign evaluations and ad hoc investigations.
• Link market, funding, and competitive trends to campaign performance to identify risks and growth potential.
• Build and refine customer segmentation models, personas, and journey maps.
• You’ll translate marketing team needs to clear data requirements for BI developers and data specialists.

Requirements

• Skilled in marketing analytics, translating customer insights into strategy, especially in knowledge-focused sectors?
• Deeply familiar in metrics like conversion, engagement, return on investment, funnel metrics, and campaign attribution, and adept at linking them to tangible results?
• Adept at using Google Analytics or Adobe Analytics to extract, interpret, and optimise performance data?
• Skilled in Power BI, Tableau, or similar tools, with a proven record of developing impactful dashboards alongside BI teams?
• A strategic problem solver who influences decisions through data-driven recommendations and collaborates cross-functionally to drive growth and engagement with commercial awareness?

Benefits

• 25 days annual leave (plus bank holidays) with 2 additional floating personal days.
• Hybrid working up to 2 days per week in office and a home working allowance.
• Life assurance, income protection, and travel insurance.
• Private medical cover and access to the company doctor.
• Tuition scheme and support for pursuing professional qualifications, including access to Sage books and journals.
• Variety of snacks and beverages available in the office.
• Healthy lifestyle reimbursement and anniversary trips.
• Access to Company loans (season ticket loan, rental deposit loan, cycle loan).
• We’re a Disability Confident Employer (Level 1). If you’d like to apply under this scheme, please let us know in your application.
• We’re committed to making our recruitment process accessible and inclusive. If you’d like to request reasonable adjustments, please email humanresources@sagepub.co.uk . Please note we only accept applications via email if an adjustment has been agreed.