Influencer Marketing Manager

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and scale Freddie’s Flowers influencer program across UK and DE, shaping strategy, sourcing creators, and driving measurable campaigns that hit growth targets through gifting, commissions, and performance analytics.

  • Lead UK & DE influencer strategy and partner selection, aligning with brand values and campaign goals.
  • Negotiate, brief, deliver content assets, and manage creator relationships to maximize authentic placements.
  • Measure performance, forecast outcomes, and optimise future campaigns while mentoring the DE Influencer Marketing Executive.

Job Description

Responsibilities

  • Identify and research potential influencers and content creators for the UK market who align with our brand values, target audience, and campaign goals.
  • Reach out to influencers via email, social media, or other communication channels to establish partnerships.
  • Negotiate with influencers to secure the best social media posts and placements on a gifting & commission basis.
  • Manage influencer relationships, including content briefing and product delivery.
  • Coordinate the creation and delivery of content assets, ensuring alignment with brand guidelines and campaign objectives.
  • Track, analyse & forecast campaign performance metrics, providing regular reports and insights to optimise future campaigns.
  • Manage, support & develop the DE Influencer Marketing Executive to grow the German market.
  • Develop & lead the UK & DE influencer marketing strategy to hit target.
  • Stay informed about industry trends, best practices, and emerging platforms to continually enhance influencer marketing strategies.

Requirements

  • Highly motivated and performance driven to hit sales targets
  • An excellent negotiator, communicator and relationship builder
  • A highly organised, detail-oriented self-starter
  • Have the right to work in the UK
  • This is primarily a sales role, so you must be resilient, results focused and data-driven.

Benefits

  • Option to buy extra holiday days
  • Discounted flowers for friends/family
  • WFH (where applicable)
  • Learning and Development Support
  • Cycle to work scheme
  • Employee Assistance Programme
  • Discounted gym membership
  • Cash plan with Medicash
  • Health and wellbeing sessions with The Mind Clinic
  • Team socials and events