Influencer Marketing Manager at The Beauty Tech Group | Manchester, UK

Influencer Marketing Manager

Manchester, UK (Hybrid)

Salary Not AvailableSenior Level

Posted 2 months ago

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Job Summary

Own EU influencer strategy and execution, building multi-territory programs that move brand lift, engagement and sales while aligning with quarterly targets.

Growth Infrastructure: Define and manage influencer strategy across EU, set measurement framework, and coordinate creators and partners.
Campaign Execution: Lead end-to-end campaigns, manage budgets and contracts, and coordinate cross-functional launches to maximize ROI.
Performance & Relationships: Build influencer networks, track KPIs, optimise based on data, and mentor the team.

Job Description

Responsibilities

Develop and implement high impact influencer marketing strategies across multiple territories, driving brand awareness, engagement and sales.
Lead end to end influencer campaigns, ensuring all activities align with business objectives and deliver measurable results.
Define KPIs and monitor campaign performance, using data insights to optimise strategy and maximise ROI.
Build and maintain strong relationships with key influencers, content creators, and agencies to ensure collaboration and brand alignment.
Mentor and coach team members to develop skills, foster growth and drive high performance results.
Manage influencer budgets, negotiate contracts and ensure cost effective, impactful campaign execution.
Stay ahead of industry trends, competitor activities, and emerging platforms to refine strategies and identify new opportunities.
Collaborate cross functionally to plan and execute influencer events, product launches, and campaigns that achieve specific business targets.

Requirements

Good knowledge of the EU market and culture to shape relevant and engaging campaigns
Proven experience in influencer marketing, managing and scaling successful campaigns within beauty, wellness, or tech.
Strong track record in overseeing campaign budgets, ensuring cost effectiveness and maximum impact.
Skilled in developing and executing influencer strategies that drive brand awareness, engagement and sales.
Experience managing or mentoring team members, fostering a high performance culture and achieving targets.
Strong analytical skills, with experience tracking and reporting campaign performance metrics.
Creative and innovative thinker, able to develop campaigns that resonate with audiences and deliver results.
Excellent written and verbal communication, able to craft compelling pitches and build strong influencer relationships.
Highly organised with strong project management skills, capable of managing multiple campaigns and deadlines in a fast paced environment.