Responsibilities

• Define and own the influencer marketing strategy across priority audiences, products, and campaigns.
• Build a pipeline of relevant creators, finance educators, content partners, affiliates, and ambassadors.
• Negotiate, manage, and maintain high-quality influencer partnerships.
• Plan and execute influencer campaigns from brief through launch, optimisation, and reporting.
• Work closely with Brand, Performance Marketing, Content, Compliance, and Product Marketing to ensure campaigns are effective, on-brand, and compliant.
• Develop clear briefs, messaging guidance, tracking links, disclosure requirements, and approval workflows.
• Monitor creator content quality, audience fit, commercial performance, and brand-safety risks.
• Own influencer performance reporting, including reach, engagement, CPA, funded accounts, AUA contribution, and learnings.
• Test new formats, creator segments, partnership models, and incentives.
• Build repeatable processes for sourcing, outreach, onboarding, campaign management, measurement, and renewals.

Requirements

• Proven evidence of running high-performing influencer, creator, ambassador, affiliate, or partnership marketing programmes.
• A strategic mindset, combining relationship management, commercial awareness, and an understanding of market opportunities to create impactful campaigns with the wider marketing team
• Evidence of testing, learning and optimising existing and new verticals, channels and formats.
• Evidence of building high-quality relationships that deliver strong outcomes for both the brand and influencer partners.
• Ability to tailor strategies based on each campaign’s role in the funnel, from brand awareness and sponsored placements through to CPA performance.
• Strong understanding of social platforms, creator economics, and content formats.
• Ability to design reporting dashboards with our Data Analyst to support at-a-glance analysis and optimisation
• Strong analytical ability and comfort working with campaign data.
• Ability to manage multiple campaigns, partners, timelines, and stakeholders simultaneously.
• High attention to detail, especially around messaging, disclosures, and compliance.

Preferred

• Experience in fintech, investing, personal finance, or another regulated industry.
• Familiarity with FCA financial promotions requirements.
• Experience with affiliate platforms, creator marketplaces, UTM tracking, and performance dashboards.
• Existing network of UK personal finance, investing, money, or business creators.