Influencer Marketing Executive

Manchester, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end influencer marketing lifecycle to drive brand exposure and revenue, from discovery and outreach to content briefs, negotiations, and performance optimization with data-backed insights.

  • Influencer Lifecycle & Content: identify, brief, approve content, and coordinate campaigns across Instagram, YouTube, TikTok.
  • Partnerships & Performance: negotiate cost-effective collaborations and track KPIs to maximize sign-ups, traffic, and sales.
  • Cross-Functional Delivery: align with internal teams and stakeholders to streamline workflows and scale influencer activity during launches and celebs.

Job Description

Responsibilities

  • Manage the full influencer marketing lifecycle, from identifying and outreaching to influencers to briefing, approving content and evaluating campaign performance.
  • Build and maintain strong relationships with influencers, agencies and content creators, understanding their needs and business priorities.
  • Negotiate commercial partnerships to ensure cost effective collaborations that drive revenue growth across social media platforms.
  • Coordinate with internal teams to address influencer and affiliate needs promptly and effectively.
  • Lead influencer activity alongside campaigns, product launches, and celebrity collaborations to maximise brand exposure.
  • Monitor and report on influencer campaigns, providing insights and recommendations to senior stakeholders.
  • Continuously seek out new opportunities with emerging and established influencers to expand reach and impact.
  • Track and optimise influencer performance against KPIs, including sign ups, traffic, engagement and sales.
  • Work across multiple channels, including Instagram, Youtube and TikTok, ensuring campaigns are tailored for each platform.
  • Identify opportunities to streamline processes and improve campaign efficiency.

Requirements

  • Some experience in influencer marketing, social media management, or a related digital marketing role
  • Strong understanding of social media channels and how they integrate with affiliate and digital marketing strategies
  • Commercially minded, with experience reviewing proposals and negotiating to ensure cost effective partnerships
  • Highly organised, able to manage multiple campaigns and priorities in a fast paced environment
  • Confident in communicating with influencers, colleagues and senior stakeholders
  • Creative thinker with the ability to guide influencers to produce high performing content
  • Comfortable using data and analytics to measure campaign success
  • Energetic, ambitious, and eager to learn and grow within a rapidly expanding business

Preferred

  • Creative thinker with the ability to guide influencers to produce high performing content
  • Confident in communicating with influencers, colleagues and senior stakeholders
  • Energetic, ambitious, and eager to learn and grow within a rapidly expanding business

Benefits

  • 25 days holiday (increasing with service) + Holiday Buy scheme
  • Auto enrolment pension scheme
  • Work from home every Wednesday
  • Onsite café, gym and free parking
  • Staff discounts across CurrentBody Skin, ZIIP Beauty, and Tria Laser
  • Subsidised travel, Cycle to Work, and EV/tech schemes
  • Supported studies, employee Assistance Programme and enhanced family leave
  • Social events, office brunches and career development opportunities