Responsibilities

• Assist in the design, testing, and iteration of custom AI expert agents for enterprise marketing clients.
• Help build and refine AI-powered workflows using WPP Open and adjacent tooling, working alongside senior team members.
• Research and experiment with AI tools, techniques, and frameworks (such as prompt engineering, retrieval-augmented generation, and API integrations) to support solution development.
• Document agent performance, capture learnings, and contribute to our internal knowledge base.
• Support the preparation and delivery of AI Discovery Workshops and transformation sessions for senior marketing leaders.
• Help develop workshop materials, including diagnostic frameworks, interactive exercises, and output templates.
• Attend and contribute to client meetings, with the opportunity to present specific sections or findings as your confidence grows.
• Support the delivery of internal training and enablement sessions on AI tools and ways of working.
• Help develop pitch decks, case studies, proposals, and other sales collateral for new business development.
• Conduct competitive analysis and market research to keep our AI propositions sharp and well-positioned.

Requirements

• Currently pursuing or recently completed a Master’s degree in Marketing, Business, Digital Strategy, Data Science, Computer Science, or a related discipline.
• A genuine, demonstrable interest in AI and its application to marketing or business. You’ve explored AI tools beyond the basics and can talk about what you’ve learned.
• Strong analytical and strategic thinking skills. You can take a complex topic, break it down, and communicate it clearly.
• Confident communicator who is comfortable presenting ideas to a room, whether that’s a team meeting or a client session.
• Excellent written and visual communication. You can structure a compelling deck or write a clear, persuasive brief.
• Self-starter mentality. You take initiative, work independently when needed, and don’t wait to be told what to do.
• Available for a full-time, 6-month internship based in Amsterdam.

Nice to have

• Hands-on experience with AI tools in an academic or personal project context, such as building chatbots, experimenting with LLMs, using AI coding assistants, or working with APIs.
• Familiarity with concepts like prompt engineering, large language models, retrieval-augmented generation, or agent architectures.
• Previous internship or work experience in marketing, consulting, or a technology-related field.
• Experience with enterprise platforms (e.g., CRM systems, marketing automation tools, or analytics platforms).
• Familiarity with Dutch and/or international market dynamics.

Benefits

• Real, meaningful work on live client engagements with some of the world’s biggest brands. No busywork.
• Direct mentorship from experienced AI and marketing transformation leaders.
• Hands-on experience with WPP Open and cutting-edge AI tooling that most people only read about.
• A competitive internship compensation.
• Access to WPP’s global learning resources and professional development programmes.
• Light, open-plan office space with roof terrace, on-site bar, and stunning views over central Amsterdam.
• This role is based at WPP Amsteldok Amsterdam and requires 3–4 days of on-site work, with the flexibility to work remotely 1–2 days a week.
• A strong foundation for a career in one of the fastest-growing areas in marketing. High-performing interns may be considered for permanent roles.