Responsibilities

• Define and own the long-term holistic marketing strategy and goal for YouTube Ads in EMEA, anticipating user needs and market trends.
• Direct multiple product marketing roadmaps across brand, social, and performance markets, setting objectives that influence broader product direction.
• Serve as the domain expert for YouTube Ads, partnering with cross-functional and global teams to integrate EMEA learnings into product development and go-to-market plans.
• Optimize and manage regional marketing resources, budgets, and investments to maximize commercial outcomes and accelerate Ads growth.
• Lead, coach, and develop a marketing team, providing actionable 360-degree feedback and cultivating a culture of innovation and excellence.

Requirements

• Bachelor's degree or equivalent practical experience.
• 13 years of experience in business-to-business (B2B) marketing, product marketing, brand strategy, or digital advertising.
• Experience in people management, including hiring, developing, and leading teams.
• Experience in commercial management and executive stakeholder management.

Preferred

• Experience managing the engaging interests and priorities of multiple executive stakeholders and various regional markets, building a joint goal across a highly matrixed, international organization.
• Experience exercising exceptional creative taste and judgment.
• Knowledge of the advertising industry, B2B buying ecosystem, and B2B marketing strategies.
• Understanding of the creative process, with the ability to deliver brand experiences and address ambiguous problems by exhibiting a high-level of creativity and innovation across channels, including social media and influencer partnerships.
• Excellent executive communication skills with the ability to advocate Google's message to customers, industry peers, and global internal leadership.